Creating Original Content by Educating Your Audience
Yahoo! recently published a piece addressing one of the most effective marketing strategies alive in today’s digital landscape – creating original content. This article used a 1971 ad by Coca Cola in which the original...
Developing a Blog Marketing Strategy for Your Small Business
You have a small local business such as a dry cleaners, a dental office or a law practice. You have heard that adding a blog onto your website would help improve your Google rankings and...
How to Write Education Based Marketing Web Content
Most web pages are written to directly promote and sell your services to people that are actively searching to buy. This is typically about 3% of your target market. You can also employ Education based...
How to Keep Poor Online Reviews from Ruining Your Business
Why social reviews are important: Every business owner knows that having positive online reviews are good, but did you know that 86% of survey respondents said negative reviews strongly impacted their buying decisions. Another survey...
Why Use Case Studies in Your Content Marketing
Adding actual case studies to your website / blog not only adds interesting content for your visitors. It adds new, original keyword rich content to help with your website’s SEO. For local search, case studies...
Case Study: Rebranding After 10 Years in a Franchise
Miller’s Heating is a Vancouver, WA based HVAC company that has been in business since 1947. Ten years ago Miller’s joined the One Hour Franchise. Last year they made the decision to leave the franchise...
3 Easy Steps to Gain Followers on Twitter
3 Easy Steps to Gain Followers on Twitter If you are using social media chances are there is a specific reason you decided to join. I’m willing to bet, if you are a business owner...
Developing Your Digital Branding Strategy
Your digital brand is the online perceptions, memories and experiences that people have of your products or company. Your digital branding strategy is more than making your brand memorable; it is about creating a connection...
How Facebook Made Me Money
I used to work for a small family owned jewelry store. The owner is an immigrant, who does everything the old fashioned way and still refuses to enter a receipt in the computer and instead...
Marketing Strategy Vs Design Which Is More Important
You are planning your new website for your business. Where do you place your priority? Should you invest in building your marketing strategy which includes positioning, crafting the message and creating an irresistible call to...