4 Practical Steps to Get Online Reviews
Encourage Online Reviews Do you think customers will believe everything you say about yourself? Some would, but 85% of them will need more proof like these. That’s why online reviews are as important as your marketing efforts....
What Are The Essential Digital Marketing Skills
In today’s digital world, where our lives are dominated by technology, marketing is all about trying to reach the audience through smartphones, wearables, apps, and the internet. More than ever, companies will be relying on...
What Is The Future Of Digital Marketing?
The digital marketing industry is definitely on the rise, with analysts predicting another big year for Search Engine Optimization (SEO) and other digital marketing activities in 2019. But the landscape is ever-changing, and we need...
7 Tips for Great Website Copywriting
Website copywriting is much different than writing for print. When people read printed books or even brochures, they will read and absorb the message more completely. It is easier for the eye to read printed words...
Creating Original Content by Educating Your Audience
Yahoo! recently published a piece addressing one of the most effective marketing strategies alive in today’s digital landscape – creating original content. This article used a 1971 ad by Coca Cola in which the original...
Developing a Blog Marketing Strategy for Your Small Business
You have a small local business such as a dry cleaners, a dental office or a law practice. You have heard that adding a blog onto your website would help improve your Google rankings and...
How to Write Education Based Marketing Web Content
Most web pages are written to directly promote and sell your services to people that are actively searching to buy. This is typically about 3% of your target market. You can also employ Education based...
How to Keep Poor Online Reviews from Ruining Your Business
Why social reviews are important: Every business owner knows that having positive online reviews are good, but did you know that 86% of survey respondents said negative reviews strongly impacted their buying decisions. Another survey...
Why Use Case Studies in Your Content Marketing
Adding actual case studies to your website / blog not only adds interesting content for your visitors. It adds new, original keyword rich content to help with your website’s SEO. For local search, case studies...
Case Study: Rebranding After 10 Years in a Franchise
Miller’s Heating is a Vancouver, WA based HVAC company that has been in business since 1947. Ten years ago Miller’s joined the One Hour Franchise. Last year they made the decision to leave the franchise...