Want to make your customers (clients or patients) come back for more? Look at your selling and delivery processes to provide a customer-friendly experience. Customer loyalty is driven by likeability (86%) and trust (83%) according to a study by Rare Consulting Group.   Benchmark from your best competition, look to your sales and customer service…

With the online noise today, users find it typically harder to trust a website. For online marketers, a vital part of the job is to make your website look trustworthy more— especially for paying customers. Otherwise, your efforts will all go to waste. How do people determine if a site is to be trusted? This usually…

At this day and age, no one has time to take it slow.      Online users have full control of how they spend their time browsing. It’s not rocket science that if your page loads too slow, there’s a good chance– about 53% — they’d leave, and never come back.     Slow-loading pages…

So you managed to talk to an attractive stranger at the bar. What’s next? An open-ended date can leave anyone hanging like: Is he really into me? Are we going out again next time? Does she even like talking to me?    It seems pretty obvious, but all you need to do is ask what…

You dress your best on a first date. You pick out your best suit for a first interview. You smile and greet everyone on your first day at work.  Why? First impressions are crucial to make people you value like you. Just like how it does with your business branding. Like the dress, suit, and…

Attracting traffic is one, but attracting the right customers is another big puzzle to solve.  When doing your marketing efforts, make sure that you’re spending it on the right kind of customers.    You can easily spot them– They’re the ones who NEED you, they’d be willing to PAY you, and they will REFER you…

Your customers are out there, searching online. They may find you during their search process, but remember, you’re not the only one there. The online space is a noisy place, and competition– twice as tough.       Now ask yourself these: Do you look better than your business competitors in the customer’s eyes? How…

Mobile users are quick to abandon a site that loads slowly or is hard to view. Many websites are designed for desktop and are never tuned to the mobile phone. Yet 50-70% of website traffic likely is coming from mobile. Most websites are mobile responsive which means that the layout adapts to the screen size….

Optimize your website for search Optimize your website for search by applying search engine optimization or SEO to your website because this allows your site to bring in people that are searching for your services or products. SEO involves using keywords visibly on your site to attract visitors.     If your website has undergone…

Encourage Online Reviews Do you think customers will believe everything you say about yourself? Some would, but 85% of them will need more proof like these. That’s why online reviews are as important as your marketing efforts. It’s the only thing that will seal the deal for potential customers, especially if your business runs entirely online. But…