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marketing analysis
How to Create a Competitive Analysis for Marketing Plan
Business Consulting | Internet Marketing

Competitive analysis is determining the strength and weaknesses of your business competitors and comparing them to yours. The study will be your basis for creating a marketing plan. When creating a competitive analysis for a marketing plan, you need to start with an overview of your competitor’s business, compare your products of the same category…

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digital PR and SEO
Why Digital PR is Important for Your SEO
Content Marketing

Nothing speaks of a credible business than a huge online presence in today’s fast-paced digital world. Among the many effective marketing strategies used today to reach an outstanding online presence is Digital PR.  Digital PR is a content marketing technique that helps businesses reach the target audience better by delivering content like blogs, online press…

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80
frustrated laptop user
How to Check If Your Core Web Vitals Suck?
SEO Strategies | Web Usability

Last November 11, 2020, Google announced the roll-out of another important ranking factor: the Page Experience Signal in May 2021. This announcement is very significant because it’s the first time ever that Google has introduced a UX-based ranking signal. All ranking signals before this usually have to do with how search engines view a website,…

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174
buy from ecommerce
Grow Your eCommerce Business in 2021
eCommerce

Follow these simple trends and best practices to help increase your e-commerce sales for the new year.  If you found this blog chances are you are looking to grow your eCommerce business. Whether you are new or familiar with e-commerce, you can follow these trends for 2021 and apply the best practices for your business….

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455
5 Easy Tips on How to Optimize Google My Business
Local Search | SEO Strategies

If you are reading this blog, chances are you already have a Google My Business (GMB) account set up and are looking for ways on how to optimize your google my business. Here are five key tips on how to optimize Google My Business. In case you have not set your Google My Business account,…

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575
Virtual Events 101: What, When, Why, and How
Internet Marketing

Virtual events have been done since the early 2000’s so they are nothing new, however, just recently, the use of virtual events has become a popular practice across various industries. Since one of the biggest events that happened recently is the impact of COVID-19 on the world, this has led many businesses to either close…

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405
Top 10 eCommerce Marketing Mistakes to Avoid in 2021
eCommerce

eCommerce is the new reality of the modern world! Today, almost every brick & mortar store has its own digital identity online. However, it’s not that easy! If you think that you will start getting orders as soon as you create your online portal, think again.  Currently, eCommerce is more than just the regular selling…

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557
Remote Work Tips: How to Make Your Virtual Team Work Effectively and Efficiently
Business Consulting

Times have changed and most of us are working a new norm. Remotely. It can be difficult to work from home when you are used to seeing the same faces every day. Though working from home may be new to some, you will be able to help keep the workflow run smoothly. Here are some…

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361
Core Web Vitals: The New Ranking Factor for Page Experience
Conversion Rate Optimization | SEO Strategies | Web Usability | Website Design

Google will always be updating for the sake of the internet users around the world. It may be challenging as the changes happen often, but it is essentially for the best as it allows you to continue to improve your website. Google is implementing new factors that will determine how you will rank in the…

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286
How to Use Influencer Marketing to Grow Your Business in 2021
Internet Marketing | Social Media Marketing

Learn what Influencer Marketing is, the benefits of influencer marketing, and some ways to implement influencer marketing strategies. With 53% of the globe on social media today, one of the places that marketing should be allocated is in the social media arena. There are tons of different platforms that many different types of audiences turn…

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