When people search on Google, what do they search for? People search with a definite purpose. They have a question to be answered, information to research or something to buy.   What are people searching for?   It is whatever is impacting their life at that moment. They could be searching for a plumber to…

Are you getting plenty of visitors to your website, just no one calling or signing up?  The issue may not be getting enough traffic to your website. You should look at improving your conversion rate. Conversion rate optimization or CRO works to get more visitors to fulfill your website goal. This could be subscribing to…

You want to grow your business and increase your sales. There are different approaches depending on how you want to achieve this growth. Start by deciding what your business growth objectives are. Market Penetration: Sell more of your current product to your current market Product Development: Sell a new product to your current market Market…

  When a customer comes to your website, you only have seconds to influence them. By focusing on the user experience (often called UX design), you strive to create a frictionless experience that aligns with their daily life. A web page designed for the user experience will convert much better. What would a good UX…

Do you have a very nice business website that you are proud of?  But it just does not bring in any leads. You have been making changes, but still, you aren’t sure what is wrong.   Questions a digital marketing review can answer: Does your business appear trustworthy? Are you giving your visitors an opportunity…

If you want to rank well in the search engines, you will need to optimize all web content. Each page of content should be optimized around a single keyword phrase.   Google averages over 3.5 billion searches per day. There are over 1.5 billion websites on the world wide web. That would be about 2…

It is no longer an option for your website to be merely HTTP (no S) which is without an SSL certificate. It used to be you only needed a secure website if you were doing e-commerce with an online shopping cart and customers entered their credit card info on your site.     3 Reasons…

Want to make your customers (clients or patients) come back for more? Look at your selling and delivery processes to provide a customer-friendly experience. Customer loyalty is driven by likeability (86%) and trust (83%) according to a study by Rare Consulting Group.   Benchmark from your best competition, look to your sales and customer service…

With the online noise today, users find it typically harder to trust a website. For online marketers, a vital part of the job is to make your website look trustworthy more— especially for paying customers. Otherwise, your efforts will all go to waste. How do people determine if a site is to be trusted? This usually…

At this day and age, no one has time to take it slow.      Online users have full control of how they spend their time browsing. It’s not rocket science that if your page loads too slow, there’s a good chance– about 53% — they’d leave, and never come back.     Slow-loading pages…