Finally getting the right traffic for your site? That’s great! But how come your users are too quick to leave? There’s so much more than just hitting the right traffic. In managing a website, you must be willing to do a lot of work, research, marketing, and everything in between to make it less frustrating…

I have always worked under the assumption that any type of business can generate sales leads or online sales if they have a service or product that is in demand. I have often had people tell me their type of business that can’t get sales or leads from their website. If they are open to…

In February 2016, Google launched their Accelerated Mobile Pages (AMP) project. The move was made to decrease the loading time of web pages, especially when they are browsed on mobile devices. AMPs are also quite useful for mobile browsing in areas with low signals. The number one question on every publisher’s mind, however, is this:…

15 Steps to Lock Down Your WordPress Website   WordPress websites are a common target of hackers because WordPress is the world’s most popular website platform. WordPress security best practices use a layered security approach to maximize your protection.   Secure server environment Website firewall WordPress security procedures Start With a Secure Server Environment Start…

One of the best ways to ensure that your various digital marketing efforts all pay off is to employ an integrated digital marketing strategy that utilizes all of them in unison. Nowadays, there are so many channels through which you can deploy your marketing campaigns. But when you use these channels against each other, your…

Ever wondered how you could advertise to people that are going to your competitors’ websites? Or reach people that actively search for products or service that you provide? Google has some great display ad technology that allows you to specify a custom intent audience. What is A Google Custom Intent Audience? Google AdWords Display Advertising…

If you have any type of business, even one without a brick-and-mortar location, a service area map is essential. Defining the area within which you are able to provide service, such as food delivery or plumbing or babysitting, is an important element of your online presence, which is important to any kind of business. Aside…

Remember the time before the internet? Well, most people with businesses back then had fewer ways to promote their products and services to the vast majority. These days, where the internet is the go-to thing for a lot of people- from getting information to shopping, more and more are relying on the internet to purchase…

Many business owners don’t quite understand what an SEO company does or how one can help their small business thrive. But because Search Engine Optimization (SEO) has become a critical aspect of digital marketing, it’s important that you know just what a company offering SEO services in Vancouver, WA can do for you. Below are…

Today, finding a product or service is as easy as taking your phone out, typing a few keywords, and tapping “search.” There’s no need to ask around, pick up a phone and make calls, or leaf through the Yellow Pages. Practically everything the customer base needs is right at their fingertips. As such, businesses need…