When people search on Google, what do they search for? People search with a definite purpose. They have a question to be answered, information to research or something to buy.
What are people searching for?
It is whatever is impacting their life at that moment. They could be searching for a plumber to replace the hot water heater, to look at the menu of a local restaurant or how to make their lawn greener.
Let’s look at how people may look for a plumber. We start by looking at all plumbing related searches. We categorized all these phrases to look for patterns.
- Fixtures- 54.3% of searches were for fixtures (kitchen sinks, faucets, bathroom fixtures)
- Plumber- 19.1% of searches were for a plumber (plumber, plumbing contractor)
- Parts- 16.3% were for parts (plumbing supplies, plumbing parts)
- Problem- 10.3% of searches were for an urgent problem (broken pipe, toilet repair)
Phrases related to fixtures and parts would be more suited to a plumbing product store that sells to do-it-yourselfers. People most often search for a plumber using the word plumber, usually along with a city name. They also search frequently based on the nature of the problem.
This would mean a plumber’s website should not only be optimized for “plumber + city” but also for the types of problems he solves or installations he does.
Keywords used in optimizing your website are linked to buyer psychology and conversion strategies. Search phrases give a view into what a searcher is thinking.
You want to identify buyer keywords. These are phrases that show intent to take action.
Need help developing the best keywords to use for your business? Email us at firstname.lastname@example.org or call us at (360) 200-8688 for help with digital marketing for your business.