Archive for the... Content Marketing

Content creation is a critical part of any successful business strategy. Creating relevant and engaging content, however, can feel overwhelming. It is also very time-consuming. Where do you start? How to Get Into Content Creation When you begin creating content for your website, blog, or social media platforms, there are many elements to consider. However,…

Nothing speaks of a credible business than a huge online presence in today’s fast-paced digital world. Among the many effective marketing strategies used today to reach an outstanding online presence is Digital PR.  Digital PR is a content marketing technique that helps businesses reach the target audience better by delivering content like blogs, online press…

Website copywriting is much different than writing for print. When people read printed books or even brochures, they will read and absorb the message more completely. It is easier for the eye to read printed words because the resolution and clarity of the characters are so much better than on computer screens. When people read web…

Yahoo! recently published a piece addressing one of the most effective marketing strategies alive in today’s digital landscape – creating original content. This article used a 1971 ad by Coca Cola in which the original writer, adman Bill Backer, was inspired to write a song about the product. While traveling, Backer, found himself stuck in…

Most web pages are written to directly promote and sell your services to people that are actively searching to buy. This is typically about 3% of your target market. You can also employ Education based marketing which appeals to 40% of your target market. This is because people today will most certainly ignore selling unless…

Adding actual case studies to your website / blog not only adds interesting content for your visitors. It adds new, original keyword rich content to help with your website’s SEO. For local search, case studies are an easy way to work in the city, state along with the broader keyword phrases. They educate your readers…

How are you going to attract prospects? According to Netcraft, there are about 630 million websites on the Internet (January 2013). You should use multiple website traffic techniques to attract buyers so you are not dependent on a single method. This reduces risk because change happens fast on the web. Search Engine Optimization: Organic SEO…

Review of GoToMeeting Vs Join.Me A comparison of the features for these two popular web conferencing products; one is free and the other a paid subscription. H1 Tags – How to Use Them in SEO A How-to guide on using H1s to SEO your website. How to Write an About-Us Page For Your Business A…

Your Digital Brand is the recognition of your business in the online world. Branding is much more than logos and color palettes. It is everything that your business stands for.  Use digital branding to reach your potential customers. Your digital brand should do 3 things. It should create recognition, loyalty and trust. To do this…

You want to put up a website for your business. You want it to look professional. You want to tell a story that makes your business be trusted. You also want it to be easy. You opt for one of those websites that comes complete with stock content, stock photos and a choice of standard…