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Most web pages are written to directly promote and sell your services to people that are actively searching to buy. This is typically about 3% of your target market. You can also employ Education based marketing which appeals to 40% of your target market. This is because people today will most certainly ignore selling unless…

Why social reviews are important: Every business owner knows that having positive online reviews are good, but did you know that 86% of survey respondents said negative reviews strongly impacted their buying decisions.  Another survey found that 57% of consumers will avoid a local business that has negative online reviews. A bad reputation will in…

Adding actual case studies to your website / blog not only adds interesting content for your visitors. It adds new, original keyword rich content to help with your website’s SEO. For local search, case studies are an easy way to work in the city, state along with the broader keyword phrases. They educate your readers…

Miller’s Heating is a Vancouver, WA based HVAC company that has been in business since 1947. Ten years ago Miller’s joined the One Hour  Franchise. Last year they made the decision to leave the franchise and needed complete rebranding of their company and all their marketing materials. They had to completely redefine themselves. Miller’s Heating…

In the digital age, having a huge Twitter following is no longer simply a vanity metric; it is a powerful asset. Let’s discover the importance of building a massive Twitter following and find the several advantages it can bring to people and businesses alike.Optimize Your Profile: Crafting Your Twitter Identity Your Twitter profile is your…

Your digital brand is the online perceptions, memories and experiences that people have of your products or company. Your digital branding strategy is more than making your brand memorable; it is about creating a connection and an expectation that you provide the best solution. What is the difference between digital branding strategy and marketing strategy?…

I used to work for a small family owned jewelry store. The owner is an immigrant, who does everything the old fashioned way and still refuses to enter a receipt in the computer and instead wrote his out by hand. It shouldn’t be surprising, that even though he has been working as a goldsmith for…

You are planning your new website for your business. Where do you place your priority? Should you invest in building your marketing strategy which includes positioning, crafting the message and creating an irresistible call to action? Or should invest in creating a knock your socks off design that will make your visitors jaw drop?Without question…

Many people believe that if a little is good, more is better. Instead of focusing on what their market wants, they offer an extensive array of options thinking that they will let the market decide.  In the world of online sales, people are in a hurry and they will not wade through too many choices….

Here is a marketing technique where you can have visitors use self-assessment surveys to self-prescribe the need for the services you offer. The trick here is to structure the types of questions you ask, so that your business would be the natural choice to request a quote from. Let say your company provides Hazmat and…