How Companies Improve Brand Reputation in 2022 Brand reputation is a significant influence on the success of a company. The impression you leave on your customers is more important than ever today; There’s a constant public conversation about brands, services, and more online. But unfortunately, Americans are more likely to share their negative experience with…
When you think about who you provide goods and services to, how do you think they found you in the first place? There is a process that the customer follows that is called the customer journey, and it is inevitable. Everybody has a customer journey in whatever they do in their daily lives. This blog…
If you are ready to create your brand, or are in the process of updating, you might want to think about the ways you can create a good logo design and make it stand out. The best way to do this is by following some simple concepts that are the basics to all good logo…
With the online noise today, users find it typically harder to trust a website. For online marketers, a vital part of the job is to make your website look trustworthy more— especially for paying customers. Otherwise, your efforts will all go to waste. How do people determine if a site is to be trusted? This usually…
So you managed to talk to an attractive stranger at the bar. What’s next? An open-ended date can leave anyone hanging like: Is he really into me? Are we going out again next time? Does she even like talking to me? It seems pretty obvious, but all you need to do is ask what is…
You dress your best on a first date. You pick out your best suit for a first interview. You smile and greet everyone on your first day at work. Why? First impressions are crucial to make people you value like you. Just like how it does with your business branding. Like the dress, suit, and…
Encourage Online Reviews Do you think customers will believe everything you say about yourself? Some would, but 85% of them will need more proof like these. That’s why online reviews are as important as your marketing efforts. It’s the only thing that will seal the deal for potential customers, especially if your business runs entirely online. But…
In today’s digital world, where our lives are dominated by technology, marketing is all about trying to reach the audience through smartphones, wearables, apps, and the internet. More than ever, companies will be relying on those with digital marketing skills to stay relevant in their respective industries. These are the 4 most essential skills you…
The digital marketing industry is definitely on the rise, with analysts predicting another big year for Search Engine Optimization (SEO) and other digital marketing activities in 2019. But the landscape is ever-changing, and we need to adapt to those changes if we are to stay afloat. Here’s what the experts predict we’ll see more of…
Why social reviews are important: Every business owner knows that having positive online reviews are good, but did you know that 86% of survey respondents said negative reviews strongly impacted their buying decisions. Another survey found that 57% of consumers will avoid a local business that has negative online reviews. A bad reputation will in…