SEO

What is SEO

Have you ever wondered why certain web pages receive a large amount of traffic? Often, at face value, you can’t help but wonder why and how. Search Engine Optimization (SEO) is often the key component behind high-traffic websites and web pages. This is the practice of structuring content and keywords in a targeted, strategic way so that a website may rank high in search engines. Effective SEO is based on limited knowledge of secret ranking factors, known as signals, that search engines like Google use. With Techna Digital Marketing’s team, we structure the SEO so that you may be ten moves ahead of your competition and have your preferred customers find you in what will feel like fate.

If you are seeing the same level of traffic to your website, month after month, that is the same as seeing a decrease in website traffic. SEO gets your website in the search engine and on the board. It lets you be found by your audience and is essential for visibility and raising brand awareness. Everyone wants to be on the first page of the search engine, but it takes effective SEO to get and stay there.

If you care about your business, you should care about SEO.

SEO helps you rank higher in search engine results pages (SERPs), which gives you more exposure and leads to more sales. The better your search rankings are, the more people will see your business when they search for keywords related to what you do. This means you can see more potential customers that want what you have to offer.

Without SEO, your website is lost in the crowd and hidden from the world.

We have been helping businesses just like yours since 2013. We know what it takes to get found online and will work with you to get your business where it needs to be. We offer SEO services starting at $980 that will make sure your website is listed on the major search engines.

The Role of SEO in a Website

Your web page can have the most modern, elegant design, and you may have the most amazing products or services in your field. However, if you don’t optimize your website to make it easier for search engines to rank you, it will be practically invisible, and you might not figure out why. You could even have the level of traffic you’re looking for, but with a high-bounce rate — where your audience and potential customers abandon your page. This is the challenge of having your presence out there on the internet, and sometimes the missing piece in your strategic arsenal is effective SEO.

What to Expect from Techna Digital

On-Page/Technical SEO

• Key Page Word Analysis and Keyword Research – We will first look into both of these aspects which provide the framework for SEO and content strategy, focusing on increasing traffic and rankings for relevant keywords and increasing conversions on priority pages. The important key words are what will help your site appear as the first results of a Google search.
• Content Gap Analysis – This next step consists of evaluating existing content on a topic and discovering missing content pieces that can be improved upon, and thus help it be caught by certain algorithms.
• Internal Linking – This is where we create links to other pages on your website and also your partners and affiliates. This increases the authority of your website and ultimately improves its ranking.
• Blog Topic Research – This involves creating a blog content calendar on business-related topics that can attract new customers through relevant search terms in the awareness and research stage of the buyer’s journey. We will focus on strong keyword-targeted headlines, as well as copy and image alt tags.
• Website SEO Audit – This is the technical part of SEO. It’s the process in which your website will be constantly checked to ensure it is error-free and that nothing is impeding its ability to rank well.
• Advanced Schema Implementation – Immediately following the website audit, which supports improving your website’s rankings.

Off-Page SEO

After covering everything within your website, our team will then tackle off-page SEO. This is where we work on link-building, social media, video sites and everything else that creates more ways for customers to find you. Here’s our process:

• Google Business Profile Optimization (GPB) – This free web tool’s goal is to help local businesses achieve higher visibility on Google Search for relevant local keywords. And we know the importance of being part of the first results when you press “search”.
• Directory Listings – This increases traffic through building authority in specific localities or industry niches.
• Guest Post Outreach (GPO) – Basically, getting your content published on relevant websites.
• Bad Link Analysis and Cleanup – A process in which we’ll identify and disavow any low-quality links that could be impeding your website’s ranking.
• Competitor Ranking Analysis – We’ll dive deep into key search competitors to uncover their secrets and formulate a strategy on how we can dominate them in search results.
• Lost Traffic Ranking Deep Dive Analysis. – This task will provide an in-depth dive into where rankings have been lost, what the driving factor is, and what actions we need to take to reverse the trend and regain the previously held positions.