Search Engine
Optimization

SEO, or Search Engine Optimization, is a term you’ve likely heard before, but might not fully understand.

Imagine you have a physical store in a busy city. You want people to find your store easily, so you put up signs, hand out flyers, and maybe even hire someone to stand outside and direct passersby to your location. This is essentially what SEO does, but instead of a physical store, it’s for your website. The internet is like a digital outerspace, and search engines like Google are the map that helps people navigate and find what they’re looking for.

SEO involves optimizing your website in various ways to make it more visible and attractive to search engines. It’s like putting up the right signs and making your store inviting so that search engines can easily understand what your website is about and show it to the right people when they search for related terms. This includes using relevant keywords in your content, making sure your website is fast and mobile-friendly, and having high-quality backlinks (think of these as recommendations from other reputable websites).

The ultimate goal of SEO is to rank higher in search engine results for keywords and phrases that are relevant to your business or website. When you rank higher, more people are likely to find and visit your website, leading to increased traffic, potential customers, and ultimately, more success for your online endeavors.

If you are seeing the same level of traffic to your website, month after month, that is the same as seeing a decrease in website traffic. SEO gets your website in the search engine and on the board. It lets you be found by your audience and is essential for visibility and raising brand awareness. Everyone wants to be on the first page of the search engine, but it takes effective SEO to get and stay there.

Imagine having a billboard in the middle of nowhere. SEO moves that billboard to the busiest street. It improves your brand visibility and drives the right traffic to your site, increasing leads and sales. SEO is essential if you want the world to know who you are and what you do.

Another consideration of why you need SEO is because the internet and search engines are dynamic and will change according to new trends and user experience. Google frequently updates its search algorithms to improve search results and provide a better user experience. These updates can impact website rankings and visibility in search results. Businesses will need to adapt their SEO strategies to these changes to maintain or improve their search engine rankings and visibility. By staying informed about Google’s algorithm updates and adjusting SEO tactics accordingly, you can ensure that your websites remain competitive and continue to attract organic traffic from search engines.

Tackling SEO on your own can be overwhelming, with so many aspects to consider. An SEO company can provide expertise, experience, and dedicated resources to effectively improve a website’s search engine visibility and rankings. With help, your can focus on your core activities while trusting professionals to handle their SEO needs and bring them results.

SEO companies like Techna understand the fluctuations in search engine algorithms and can adapt accordingly. With search engines constantly changing, it can be difficult for business owners or their internal teams to keep up. SEO companies have the expertise and resources to stay informed about the latest trends and updates, allowing them to modify strategies effectively.

SEO is a complex and ongoing process that involves optimizing various aspects of a website to improve its visibility and ranking in search engine results. The time it takes to see noticeable improvements through SEO can be influenced by a multitude of factors, including the competitiveness of the industry, the existing state of the website, the quality and relevance of the content, the effectiveness of the chosen keywords, the authority of the website, and the overall SEO strategy employed. SEO isn’t an overnight miracle. It usually takes a few months to start seeing significant changes. But the wait is worth it. Think of it as planting a garden. It takes time to grow, but the results bring lasting beauty and value to your property. However, to achieve substantial and sustainable results, it often takes several months to a year or even longer. This is because SEO is not about quick fixes, but rather about building a strong foundation and continuously optimizing and improving various elements over time.

It’s important to note that SEO is an ongoing effort rather than a one-time task. Search engines continually update their algorithms, competitors adjust their strategies, and consumer behaviors evolve, all of which require businesses to adapt and refine their SEO efforts continuously. Therefore, a long-term commitment to SEO is necessary to maintain and improve search visibility and organic traffic over time.

We recommend to continuously do SEO for a minimum of 3 months.

The cost of SEO services typically ranges from $500 to $10,000 per month, depending on the level of aggressiveness in the strategy and the desired results. While it’s often believed that businesses increase their fees based on the results they deliver, this isn’t always fair. It’s crucial to consider the value provided by the SEO service rather than just the outcomes. Techna offers SEO starting at $1,000/month, dependent on the aggressiveness of the strategy and the specific techniques that you are looking for. This approach ensures that clients receive tailored services that align with their objectives and budgetary considerations.

We do not have any mandatory contracts or commitments, however, we do recommend continuing professional SEO for at least 12 months. This will allow your site and us to do what is necessary to deliver results and for you to reap the benefits of your investment.

SEO is a long-term strategy and serves as an essential organic lead generation tool. However, it requires time to yield results. Search engines, such as Google, continually adjust, update, remove, and modify their algorithms and policies to enhance user experience. As these changes occur, practices must be adapted and implemented accordingly. Another important factor in SEO is after making a change, introducing a new strategy, or updating elements, search engines need time to analyze and comprehend these adjustments to determine how they align with their current objectives.

You can opt for monthly packaged SEO or a 6 or 12-month commitment. We offer a 20% discount with any commitment package.

If you receive a new website from us, we do offer a THREE MONTH FREE TRIAL OF SEO that will reduce your paid commitment (e.g. from 12 months to 9 months.)

Opting for a commitment package with a 20% discount on the SEO rate can result in significant cost savings while valuable marketing for long-term growth. The three-month free trial of SEO provided with a new website reduces the overall commitment period, allowing you to enjoy the benefits of SEO services for a longer duration without incurring additional costs.

These offers provide a win-win situation where you get to save money while receiving quality SEO services that can potentially enhance your website’s performance and reach.