The summer was sizzling for SEO experts and webpage managers alike as the latest Google core update rolled out last July 2021. With the new algorithm promising to punish sites that spam links. Experts are looking toward “older” sites using legitimate search engine optimization tactics to see a spike in their rankings. So, as we…

Competitive analysis is determining the strength and weaknesses of your business competitors and comparing them to yours. The study will be your basis for creating a marketing plan. When creating a competitive analysis for a marketing plan, you need to start with an overview of your competitor’s business, compare your products of the same category…

Virtual events have been done since the early 2000’s so they are nothing new, however, just recently, the use of virtual events has become a popular practice across various industries. Since one of the biggest events that happened recently is the impact of COVID-19 on the world, this has led many businesses to either close…

Learn what Influencer Marketing is, the benefits of influencer marketing, and some ways to implement influencer marketing strategies. With 53% of the globe on social media today, one of the places that marketing should be allocated is in the social media arena. There are tons of different platforms that many different types of audiences turn…

7 digital marketing ideas for Christmas! Here are 7 ideas that will help your business this holiday season! Live Event/Prize Entry Holiday Promos e-Gift Cards Free Shipping Free Gift Happy Holidays Email Christmas Theme Items Live Event/Prize Entry Everyone loves to win something! You can host a contest on your social media or create an…

Looking to get in the holiday spirit? Check out these marketing ideas for thanksgiving that you can use. Let them see your festive side! Here are 3 ways that you can implement your thanksgiving holiday marketing ideas. Post on Social Media Promotions Thank You Emails Post on Social Media Most everyone is on social media….

“Dear Blog, we are in August of the year 2020 and I have been quarantined for the past 5 months. I want to keep my business up and running, but I don’t know how. Will you give me some tips on how to do marketing during a pandemic?” Marketing During a Pandemic When a pandemic…

Google My Business (GMB) is one of the best forms of advertisement you can get…for free.  It is the fastest, easiest, and free way to get viewed by customers. Here you will find out why you need to set up Google My Business, the benefits of using GMB, and you will leave with the quick basics…

When people search on Google, what do they search for? People search with a definite purpose. They have a question to be answered, information to research or something to buy.What are people searching for?It is whatever is impacting their life at that moment. They could be searching for a plumber to replace the hot water…

Are you getting plenty of visitors to your website, just no one calling or signing up?  The issue may not be getting enough traffic to your website. You should look at improving your conversion rate. Conversion rate optimization or CRO works to get more visitors to fulfill your website goal. This could be subscribing to…