What Is The Future Of Digital Marketing?
The digital marketing industry is definitely on the rise, with analysts predicting another big year for Search Engine Optimization (SEO) and other digital marketing activities in 2019. But the landscape is ever-changing, and we need...
7 Tips for Great Website Copywriting
Website copywriting is much different than writing for print. When people read printed books or even brochures, they will read and absorb the message more completely. It is easier for the eye to read printed words...
Creating Original Content by Educating Your Audience
Yahoo! recently published a piece addressing one of the most effective marketing strategies alive in today’s digital landscape – creating original content. This article used a 1971 ad by Coca Cola in which the original...
Developing a Blog Marketing Strategy for Your Small Business
You have a small local business such as a dry cleaners, a dental office or a law practice. You have heard that adding a blog onto your website would help improve your Google rankings and...
How to Write Education Based Marketing Web Content
Most web pages are written to directly promote and sell your services to people that are actively searching to buy. This is typically about 3% of your target market. You can also employ Education based...
How to Keep Poor Online Reviews from Ruining Your Business
Why social reviews are important: Every business owner knows that having positive online reviews are good, but did you know that 86% of survey respondents said negative reviews strongly impacted their buying decisions. Another survey...
Why Use Case Studies in Your Content Marketing
Adding actual case studies to your website / blog not only adds interesting content for your visitors. It adds new, original keyword rich content to help with your website’s SEO. For local search, case studies...
Case Study: Rebranding After 10 Years in a Franchise
Miller’s Heating is a Vancouver, WA based HVAC company that has been in business since 1947. Ten years ago Miller’s joined the One Hour Franchise. Last year they made the decision to leave the franchise...
3 Simple Ways to Get More Twitter Followers
If you’re on social media, you joined for a reason—maybe to connect with peers, amplify your brand, or ultimately drive revenue. For business owners, Twitter (X) isn’t just another app on your phone. It’s where...
Developing Your Digital Branding Strategy
Your digital brand is the online perceptions, memories and experiences that people have of your products or company. Your digital branding strategy is more than making your brand memorable; it is about creating a connection...