10 Common Digital Marketing Mistakes

Website Design

A website is one of the best ways to get business, but, most
struggle to align their websites with their brand or tailor them
to their target customers.

Your Website. Your Success.

The negative impact on your business is significant when potential customers visit your website and are immediately turned off by its outdated design or lack of functionality. This can lead them to quickly move on to your competitors, depriving you of the opportunity to showcase your products or services. As a result, these missed opportunities can have a devastating effect on your bottom line. Not only does an ineffective website push potential customers away, but it also damages your brand’s credibility. Consumers expect a seamless online experience that reflects the quality and professionalism of your business. When your website fails to meet these expectations, it sends the wrong message to potential customers. By providing an exceptional online experience, you can capture the attention of potential customers and keep them engaged with your brand. Don’t let a poorly designed website hinder your business growth or tarnish your reputation. It’s essential to work with a website design agency that understands the importance of design components, listens to what matters most to you, and understands the consumer market. Our team at Techna is ready to provide the support you need to accomplish your goals and increase leads and sales through a well-designed and strategy-backed website.

Websites Starting at $3,000

  • Traditional Business
  • Non-Profit
  • Government
  • E-Commerce
  • Complex/Large
  • Educational/Course
  • Single Page
  • Database

Learn more about the different types of websites

Achieve Checkmate

with a digital marketing strategy from Techna.

Make the First Move

Why A Website From Techna

All of our websites come standard with a wide range of features and functionalities that are designed to empower you from the moment
you launch your online presence and are fully customizable to meet your specific brand requirements. Our team of experts will work
closely with you to create a website that not only aligns with your brand identity but also enhances its overall image and credibility.
With our comprehensive and tailored solutions, you can confidently establish your online presence and achieve your desired results.
Don't settle for generic templates or cookie-cutter designs.

Designed
with UI/UX

UI/UX considers the user's experience when using your website. You want it to be simple, clear, and easy to navigate.

Developed in
WordPress

The most used platform for all websites. 45% of all websites on the internet use WordPress and it offers flexibility.

SEO Infused

All of our websites, template to complex, are inclusive of three months of SEO so that you can see your ROI and exactly what the power of a custom, strategy-based website can do for your business.

Optimized
for Speed

Speed is one of the top criterias that determines your ranking in the search engine. We optimize your site to pass the Core Web Vitals.

Designed for
mobile-first

The mobile-first approach means your website is designed for mobile devices right from the start. With over 87% of traffic coming from a mobile device, the way it works and looks matters.

Reflective
of Your Brand

Websites come in many shapes and sizes, but they have to match who you are and what you do truly. We design and create a strategy that IS who you are.

Completed
in 14-90 Days

Building and designing a website should not be complicated or take longer than it needs. Most websites can be done in only 90 days and could be done in only 14 days, depending on size.

QA’d

One of our values is Quality, which is why we have a detail-focused 105-point checklist on items and components that we check to ensure your website is performing and looking great.

Techna Digital's Unique Design
Process Move-by-Move

We focus on essential elements of website design, such as the ability for the site to be easy to navigate, have a visual design, have information accessibility, intuitiveness, and conversion. We also do not forget the important aspect of your brand. We want your brand to stand out in the digital world, and with our team, we do it strategically so that you come out ten moves ahead of the competition. Recognizing the importance of a strong online presence in today's digital landscape, our team focuses on four big moves in order create for you a custom website that will strategically align your pieces on the board:

Planning

We understand the who, what, where, and target audience of your brand with some questionnaires.

  • Goals and Objectives

    This is how we begin to better understand your brand and connect with what you are hoping to achieve in the long run.

  • Your Preferences

    Then we work on what you need or want. It is important that we understand what should be aesthetically appealing to potential customers, and get them hook, line and sink.

  • SEO Groundwork

    Designing starts here as we consider mobile design and user experience. Simultaneously, we create an SEO plan for you. Just a reminder, that initial SEO comes before design, followed by development and core web vitals.

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Strategic Design

After fully understanding your brand, your website will be designed to reflect the strategies we will use to achieve your goals.

  • Information Architecture

    This step involves organizing and structuring the content of the website. It includes creating a sitemap, defining navigation menus, and determining how information will be categorized and presented to users.

  • Wireframing

    Wireframes are basic visual representations of the website’s layout and structure. They outline the placement of key elements such as headers, footers, navigation bars, and content sections. Wireframes help establish the overall structure and hierarchy of the website.

  • Visual Design

    Once the wireframes are approved, the visual design process begins. This step focuses on creating the visual style and aesthetics of the website. It includes selecting color palettes, typography, imagery, and creating a cohesive visual identity that aligns with the brand or project goals.

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Development

We will do the necessary work to your website to make it user friendly. Right from the time of the development stage, we work on optimizing the website for the core web vitals, which is one of the important things that Google, and other search engines, consider in order to rank its sites. During this stage, we are solely focused on speed and the user experience, 2 essential elements of professional web design.

  • Initiation

    We review everything together and we go into development. This is where we work on any features or functions that you want or need as well as optimization for speed and performance. We want your page to load quickly and efficiently, a problem most new websites may encounter.

  • Quality Assurance

    Finally, we go through the QA before going live. Once it is live, we let it resignate with Google and continue to optimize the pages with SEO (using the SEO plan that was created).

  • Optimizations for Responsiveness

    During the web design process, we work on both the mobile and desktop design so that it is easily accessible and viewed. The aesthetics of the design will allow for a great level of interaction and conversion. The aim here is bringing in new clients and an increased awareness of what your business offers.

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Go Live and Implement SEO

All websites need an Search Engine Optimization (SEO) plan, and yours will have a headstart with our team identifying your best keywords.

  • Your website is now live for the world to see and explore, but this isn’t the end…not by a long-shot. As the industry and world at large change, so will the needs of your website, and us along with it.
  • With continued maintenance and support on your website, we will be there for you as you become one of the most robust players in your industry.

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Frequently Asked Questions

  • 1 How much does a website cost?

    The most common type of website is a traditional business website. With Techna, you can get a traditional business website starting at $3,000.

  • 2 How long does it take to build a website?

    The time it takes to build a website can vary depending on various factors, such as the complexity of the website, the features and functionality required, the design and branding elements, and the experience of the web development team. Simple websites with basic functionality can be built within a few weeks to a couple of months. These websites usually consist of a few pages with static content and minimal interactivity. More complex websites that require custom designs, interactive features, e-commerce functionality, and integrations with other systems can take several months to develop. The development time may also depend on the availability of the content and resources needed for the website. It’s important to note that building a website is an iterative process that involves various stages, such as planning, design, development, testing, and deployment. Collaboration between the client and the development team is also crucial for timely completion.

  • 3 What is included in my website?

    Our approach involves integrating strategy into the positioning and purpose of every element, resulting in a cohesive and effective website. Additionally, your website will have dynamic security measures and optimized media for an enhanced user experience.

    One of the most significant advantages of having a new website with us is that you will benefit from FREE SEO services.

    To ensure that your new site receives the visibility it deserves on search engines, we offer you a FREE TRIAL OF SEO FOR THREE MONTHS following the website’s launch. This trial will help establish your website’s ranking and increase its online presence. After all, with a brand-new website, why not seize the opportunity to showcase it to the world?

    We provide this complimentary service because we have full confidence in the value of your website as an asset. We believe that your investment in developing your online presence was a wise decision, and we are committed to helping you succeed.

  • 4 Will my website be SEO friendly?

    Yes, our digital marketing company can help make your website SEO-friendly. We focus on key factors such as quality content, keyword optimization, site structure, mobile-friendliness, page speed optimization, meta tags and descriptions, and backlink building. Our experts will work with you to create valuable content, incorporate relevant keywords, ensure a clear site structure, optimize for mobile devices, improve page loading speed, create descriptive meta tags and descriptions, and build high-quality backlinks. By partnering with us, you can expect improved visibility in search results, increased organic traffic, and a stronger online presence.

  • 5 Do I have to host with you?

    While we provide hosting services for our clients, it is important to note that hosting your website with us is not a requirement. We understand that some businesses may already have existing hosting arrangements or prefer to explore other hosting options. Therefore, we offer flexibility in this regard. If you already have a hosting provider that you are satisfied with or have specific requirements for your hosting environment, we respect your decision. We can work with you to seamlessly integrate our digital marketing services with your existing hosting setup. However, if you are looking for a comprehensive solution and would like the convenience of hosting with us, we offer reliable and secure hosting services tailored to meet the needs of your website. Our hosting infrastructure is designed to provide optimal performance, security, and scalability. By choosing to host with us, you can benefit from our expertise in managing hosting environments and ensuring the smooth operation of your website. Our team of professionals will handle the technical aspects, including server maintenance, security updates, and backups, allowing you to focus on your core business activities.

    Ultimately, the decision to host your website with us is entirely up to you. We are here to provide guidance and support, regardless of your hosting choice, and help you achieve your digital marketing goals effectively.

  • 6 What platform will my website be built on?

    At Techna, we exclusively build websites on WordPress as our preferred platform. We have found WordPress to be highly adaptable and versatile, making it an excellent choice for creating a wide range of websites. WordPress offers a user-friendly interface, extensive customization options, and a vast library of plugins and themes, allowing us to tailor your website to your specific needs.

    Using WordPress as our primary platform enables us to leverage its robust content management system (CMS) capabilities, making it easier for you to update and manage your website’s content without requiring extensive technical knowledge. Additionally, WordPress is well-known for its search engine optimization (SEO) friendliness, which can help improve your website’s visibility in search engine results. By choosing WordPress as the foundation for your website, you can benefit from its flexibility, scalability, and ongoing support from a large and active community of developers. Our team of experts is highly experienced in building and customizing WordPress websites, ensuring that your site is optimized for performance, functionality, and aesthetics

Achieve Checkmate

with a digital marketing strategy from Techna.

Make the First Move

The Impact of Website Design

A good website design can have a significant impact on your business. It creates a positive first impression on potential customers, conveying professionalism and credibility.

A well-designed website ensures a seamless and user-friendly experience, making it easy for visitors to navigate and find the information they need. This can lead to increased customer satisfaction, repeat visits, and improved conversion rates. Your website design also plays a crucial role in representing your brand identity and differentiating yourself from competitors.

Consistent branding across your website helps establish brand recognition and loyalty. Additionally, a good website design incorporates SEO best practices, making it easier for search engines to discover and rank your site.

It also ensures mobile responsiveness, catering to the increasing number of mobile users. A well-designed website instills trust and credibility in potential customers, leading to higher conversions. It also gives you a competitive advantage by setting you apart from businesses with outdated or poorly designed websites.

Make the First Move

Client Success Story

Spears Law won the Best Website
Design Award

Spears Law, located in Vancouver, WA, was looking for website design services to create its first website. After the website was designed, developed, and launched, the firm could now reach a broader audience, highlighting its unique approach and capabilities, ultimately empowering individuals to make an informed decision when selecting legal counsel.

Our Portfolio

Our clients are unique and that is why they deserve a unique website. See more here.

Services

L&C Enterprises

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Services

SportsCare PT

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Services

Spears Law

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Achieve Checkmate

with a digital marketing strategy from Techna.

Make the First Move

Pairing With SEO And PPC
For Maximum Online Visibility

Your new website comes with three months of SEO that will help get your website on the board, but it should not stop
there. SEO is a long term game and will need to continue after the three months to help with your websites success. Digital
marketing has many moving pieces and tactics that create an actual strategy. SEO and PPC are two moves that, when used
on a well designed and strategic based website, will help achieve a good degree of traffic and conversion.