Real client results
Specialty services we have helped
Two of our clients show how this works. Neither one sells to everyone, and each needed a different focus.
Left Coast Facilities Consulting
4 months
from the start of SEO in April to their first lead in August
Focus: off-page SEO
Left Coast advises organizations on facilities, operations and life safety. They speak at public events often, so we turned that community activity into links, mentions and visibility for their website.
“The Techna Team lead by DaBina has been great to work with, they are responsive, knowledgable, and thorough. I have recieved more hits, and phone calls in the last 6 months with Techna than the previous year with my former Digital Marketer. They rock.”Brent Ward, Left Coast Facilities Consulting, Google review
O’Connor Tax Reduction Experts
+40%
organic traffic in about 5 months, with mobile speed scores up from 38 to 88
Focus: technical SEO
O’Connor is the largest property tax consulting firm in the US, so the goal was not awareness. It was a fast, error-free website found by the right searches. We fixed the Core Web Vitals on two of their sites.
“We have been working with Techna Digital Marketing for several years now. They have become an extension of our own marketing team. Techna Digital Marketing brings much needed and valued expertise to the table and has helped us increase the productivity of our marketing investment significantly.”Mike Olivares, O’Connor Tax Reduction Experts, Google review
Want a plan like this for your business? Tell us what you do, and we will tell you what we would do first.
Who this is for
Who this page is for
This page is for professional and specialized service businesses that do not fit one of our other industry pages. Law firms, healthcare practices, ecommerce stores, home contractors, non-profits, schools and travel businesses each have a page on our SEO by industry page. The businesses here are the ones in between.
| Business | What customers search for | Where we focus |
|---|---|---|
| Consultants and advisors | Facilities consulting, operations assessment, business continuity planning | Expert pages, plain-language guides, speaking and community visibility |
| Engineering, safety and compliance specialists | Life safety codes, indoor air quality assessment | Technical accuracy, credentials, guides that answer detailed questions |
| Cost segregation and other niche financial advisors | Cost segregation study, who does cost segregation | Expert pages, plain-language guides, trust signals |
| Other professional and technical specialists | The problem they solve, in the customer’s words | Pages for each problem, credentials, case studies |
Low search volume
How SEO works when few people search for your service
Keyword tools often show small numbers for specialty services. Small numbers do not mean small value. A search that 30 people make each month can be worth more than one that 3,000 people make, when those 30 are ready to hire you. Here is how we approach it.
| The concern | What we do |
|---|---|
| “Almost nobody searches for what I do.” | We look at the real questions customers ask, in the words they use, and build a page for each one. A person who searches for a very specific problem is usually close to hiring someone, so we skip broad searches that bring visitors who never buy. |
| “My customers come from a few towns.” | We build service area pages for the towns where you work and make sure your Google Business Profile shows that area. When the pool of searches is small, being first in your own area matters more than ranking across the country. Our local SEO services page explains this work. |
| “People do not know what to call my service.” | Customers often describe the problem, not the service. We write pages that start with the problem in plain language, then explain how you solve it. That helps you show up in both kinds of searches, and it helps AI search tools understand what you do. |
| “I get most of my work from referrals.” | Referrals are the best kind of lead, and most referred customers still look you up before they call. We make sure what they find is clear, current and reassuring: reviews, photos, credentials and an easy way to reach you. |
| “I cannot tell if SEO is working.” | We track calls, forms and requests, not just rankings. When your total volume is small, each lead matters, so your report shows exactly where each one came from. |
ChatGPT and AI search
Customers describe the problem to AI
People who need an unusual service often do not know what it is called. That makes AI tools a natural place to ask: they describe the problem in a full sentence and get a business suggested back. Your site has to make it clear that you are the one who solves it.
What they type into Google
clock repair near me
What they ask ChatGPT
“My grandfather clock stopped chiming after we moved it. Who near Portland can come fix it at my house?”
Name the exact problems you solve
Pages written the way customers describe the job, including the unusual cases.
Make your niche obvious
Clear services, service areas and credentials, marked up so AI tools read them correctly.
Show proof of your expertise
Reviews, trade associations and mentions that show you really do this work.
We do this so AI tools name your business when someone describes the exact problem you solve.
No one controls what AI tools recommend. This work gives them clear, accurate information about you, and it helps your Google rankings as well.
What we do
What we do for specialty businesses
You get five kinds of work, with the most effort put where your business needs it most.
Google Business Profile and Google Maps
We set up and manage your profile, fix wrong or duplicate listings and support a steady flow of reviews from real customers.
Pages that match how customers search
We build a page for each service you want more of and each area you serve, using your customers’ own words.
Local links and mentions
We earn links from local organizations, suppliers and publications, which show Google that your community knows and trusts you.
A technically sound site
We fix speed, mobile, indexing and structure problems that hold good content back, so Google can read every page.
Tracking that counts leads
We report on calls, forms and requests, so you can see whether SEO is paying for itself, lead by lead.
Trust signals
Trust matters more when the service is unusual
When a customer has never hired a company like yours, they look hard for signs that you know what you are doing. We help you show them with:
- How your service works, explained clearly
- Who does the work
- What it costs, or what affects the cost
- Case studies and examples of your work
- Credentials and licenses that apply
- Reviews from real customers
We never invent claims, and we never use stock photos in place of your real work.
How it works
How it works
SEO takes time to build. We recommend giving it at least three months to show momentum.
Month 1
Audit
We review your website, your Google Business Profile, your listings, your reviews and the competitors that rank for your searches. You get a written plan that says what we will do and why.
Months 2 and 3
Setup and fixes
We fix technical problems, correct your profile and listings, set up tracking for calls and forms and improve your main service pages, so you can see what works.
Month 4 and on
Growth
We build service area pages and helpful content, earn links and keep your profile active. Each month you get a plain-language report on rankings, traffic, calls and leads.
Specialty service SEO pricing
What specialty service SEO costs
Your SEO starts at $750 a month. Your investment depends on your market, your competition, how many services and areas you cover and how fast you want to grow. Your plan is all-inclusive, so you are not limited to a set number of pages or keywords, and you are never locked into a long-term contract.
Local SEO
A small business with one main service and a local area
Starting at$750/month
- Google Business Profile setup and management
- On-page and local optimization
- Technical priorities fixed first
- Monthly plain-language report
Growth SEO
A business with several services or towns
Starting at$975/month
- Everything in Local SEO
- Regular monthly blogging
- More content to grow visibility and leads
Competitive SEO
A crowded market or a large service area
From$1,500/month
- Everything in Growth SEO
- More content and technical work
- Broader keyword targets
- A stronger growth focus
See what you get at each level on our SEO services page. Your site needs a rebuild too? Our website design team can help.
Get a clear SEO plan and price for your business.
FAQ
Specialty service SEO questions
Does SEO work if few people search for my service?
Yes, and often better than you would expect. When a service is specific, the people who search for it are usually ready to hire. We aim for those searches, for your own area and for the questions customers ask, and we measure leads, not search volume.
How will I know if people are searching for what I do?
We check search data for your service, but we also look at what customers ask you, what your competitors write about and which related searches show up in Google. Keyword tools do not capture every search, and they often show nothing for niche or local phrases.
Do you only work with businesses on your list?
No. Tell us about your specialty service. We will tell you honestly whether SEO is a good fit, or whether another step, such as ads, would work better first.
How long until I see more leads?
Most businesses see early movement in the first few months. A small, local market can move faster than a crowded one. We track leads, so you can see what is working.
Can you help with ads too?
Yes. When you need leads sooner, ads can bring them while SEO builds. See our PPC services.
Ready to get started?
Achieve Checkmate
Tell us about your business and the customers you want. We will reply within 1 business day.
- More visibility
- More qualified leads
- More trust
- More sales