Author Archive

When people search on Google, what do they search for? People search with a definite purpose. They have a question to be answered, information to research or something to buy.What are people searching for?It is whatever is impacting their life at that moment. They could be searching for a plumber to replace the hot water…

With the online noise today, users find it typically harder to trust a website. For online marketers, a vital part of the job is to make your website look trustworthy more— especially for paying customers. Otherwise, your efforts will all go to waste. How do people determine if a site is to be trusted? This usually…

So you managed to talk to an attractive stranger at the bar. What’s next? An open-ended date can leave anyone hanging like: Is he really into me? Are we going out again next time? Does she even like talking to me? It seems pretty obvious, but all you need to do is ask what is…

In today’s highly competitive business environment, branding is more than just a trendy marketing term; it is a crucial element that can either catapult a company to success or relegate it to obscurity.  This blog emphasizes the utmost importance of branding in the fiercely competitive and advanced business landscape. It highlights the impact of a…

In today’s digital age, online reviews play a quintessential role in shaping consumers’ purchasing decisions. Positive reviews can build trust and credibility for your business, attract new customers, and make more extensive sales. However, acquiring online evaluations can be a project for many businesses. In this blog post, we will grant you a complete guide…

In today’s digital world, where our lives are dominated by technology, marketing is all about trying to reach the audience through smartphones, wearables, apps, and the internet. More than ever, companies will be relying on those with digital marketing skills to stay relevant in their respective industries. These are the 4 most essential skills you…

The digital marketing industry is definitely on the rise, with analysts predicting another big year for Search Engine Optimization (SEO) and other digital marketing activities in 2019. But the landscape is ever-changing, and we need to adapt to those changes if we are to stay afloat. Here’s what the experts predict we’ll see more of…

Website copywriting is the unsung hero of online success. Let’s unravel the importance of website copy and how its artistry can radically change consumer experiences and catapult conversions.   Importance of Website Copywriting Website copywriting is more than just stringing phrases together. It’s your brand’s voice, the storyteller of your vision, and the bridge between…

Yahoo! recently published a piece addressing one of the most effective marketing strategies alive in today’s digital landscape – creating original content. This article used a 1971 ad by Coca Cola in which the original writer, adman Bill Backer, was inspired to write a song about the product. While traveling, Backer, found himself stuck in…

You have a small local business such as a dry cleaners, a dental office or a law practice. You have heard that adding a blog onto your website would help improve your Google rankings and attract more visitors to your website. What would your blog marketing strategy be? What would you write about? How to…