Archive for the... SEO Strategies

If you want to rank well in the search engines, you will need to optimize all web content. Each page of content should be optimized around a single keyword phrase.Google averages over 3.5 billion searches per day. There are over 1.5 billion websites on the world wide web. That would be about 2 searches per…

Optimize your website for search Optimize your website for search by applying search engine optimization or SEO to your website because this allows your site to bring in people that are searching for your services or products. SEO involves using keywords visibly on your site to attract visitors. If your website has undergone a recent…

In February 2016, Google launched their Accelerated Mobile Pages (AMP) project. The move was made to decrease the loading time of web pages, especially when they are browsed on mobile devices. AMPs are also quite useful for mobile browsing in areas with low signals. The number one question on every publisher’s mind, however, is this:…

If you have any type of business, even one without a brick-and-mortar location, a service area map is essential. Defining the area within which you are able to provide service, such as food delivery or plumbing or babysitting, is an important element of your online presence, which is important to any kind of business. Aside…

Today, finding a product or service is as easy as taking your phone out, typing a few keywords, and tapping “search.” There’s no need to ask around, pick up a phone and make calls, or leaf through the Yellow Pages. Practically everything the customer base needs is right at their fingertips. As such, businesses need…

Every year, new digital marketing trends and strategies crop up and steer the industry. In 2019, some of those trends will continue to dominate digital marketing and affect how we conduct business online. To succeed as a digital marketer, these are the digital marketing trends and strategies to implement in 2019: Integrated digital marketing To…

A successful content strategy begins with keyword research. It will guide your Search Engine Optimization (SEO) campaigns, shape your content, and help you rank in search for the terms you actually need for your business or brand. Fortunately, there are numerous SEO keyword research tools out there, both free and paid. Here are our favorites:…

Google itself is advising businesses to use Google My Business as a way to improve their local rankings on their search engine results page (SERP). Google My Business offers any business a free listing on their SERP. All you have to do is register on Google My Business, add details about your business, and validate…

Choosing the right keywords is the first and most important step in local search engine optimization for your business website.   You don’t needs hundreds or even dozens of keywords.  Generally there will be 3-5 keywords that your customers or clients will naturally search for. Focus: It is about choosing the right keyword phrases and then…

Google Webmaster Tools gives you valuable measurements on the SEO health of your website. It shows what is working well and provides tools that will uncover the sources of a problem. If you are not using Google Webmaster Tools, you should be. This is a free Google tool and is even more powerful when you…