If you want to rank well in the search engines, you will need to optimize all web content. Each page of content should be optimized around a single keyword phrase.
Google averages over 3.5 billion searches per day. There are over 1.5 billion websites on the world wide web. That would be about 2 searches per day per website. Most websites are poorly optimized so the websites that are optimized, get a much higher share of the search traffic.
How do you optimize all web content using keywords?
Use these keywords visibly in your web pages. Use keywords in the page URLs, Title Tags, page headlines (heading tags) plus 2-3 times in the body text. Within the body text content, use keywords in bold and italicized text, in bulleted lists and numbered lists. This makes them stand out as important. Each page should focus on a single keyword phrase.
If your business depends on local customers, you should include your local city or neighborhood names and couple these with the broader search phrases. Examples would be Portland, Oregon bankruptcy lawyer or emergency plumber, Denver.
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