Archive for the... Conversion Rate Optimization

Landing pages are a critical part of your funnel for bringing in new customers. Putting together a great marketing campaign is only one part of a successful strategy to turn leads into customers. A successful marketing campaign will implement the best practices for landing pages that convert. The Landing Page – Why It’s Important It…

When you are running an online campaign, you need to know your customer conversion rate. A good conversion rate would be an indication that you are running a great campaign. This would also mean that your product or content is resonating with your target audience. So, getting a good conversion rate would mean that your…

Google will always be updating for the sake of the internet users around the world. It may be challenging as the changes happen often, but it is essentially for the best as it allows you to continue to improve your website. Google is implementing new factors that will determine how you will rank in the…

Here is How You Can Turn Lookers Into Buyers A simple list of five, not too difficult, things to implement to turn lookers into buyers. Let’s get a sneak peek into what those five things are. Sound Fun! Don’t Overdo it Provide Hype Give More Say Thank You! Now, you might know what to do…

When people search on Google, what do they search for? People search with a definite purpose. They have a question to be answered, information to research or something to buy.What are people searching for?It is whatever is impacting their life at that moment. They could be searching for a plumber to replace the hot water…

Are you getting plenty of visitors to your website, just no one calling or signing up?  The issue may not be getting enough traffic to your website. You should look at improving your conversion rate. Conversion rate optimization or CRO works to get more visitors to fulfill your website goal. This could be subscribing to…

At this day and age, no one has time to take it slow. Online users have full control of how they spend their time browsing. It’s not rocket science that if your page loads too slow, there’s a good chance– about 53% — they’d leave, and never come back. Slow-loading pages aren’t good for your…

So you managed to talk to an attractive stranger at the bar. What’s next? An open-ended date can leave anyone hanging like: Is he really into me? Are we going out again next time? Does she even like talking to me?  It seems pretty obvious, but all you need to do is ask what is…

Attracting traffic is one, but attracting the right customers is another big puzzle to solve.  When doing your marketing efforts, make sure that you’re spending it on the right kind of customers.  You can easily spot them– They’re the ones who NEED you, they’d be willing to PAY you, and they will REFER you if…

Optimize your website for search Optimize your website for search by applying search engine optimization or SEO to your website because this allows your site to bring in people that are searching for your services or products. SEO involves using keywords visibly on your site to attract visitors. If your website has undergone a recent…