Archive for the... SEO Strategies

When people search on a search engine, what are they searching for? People search with a purpose. They have a question to be answered, information to research or something to buy. What are people searching for? It is whatever is impacting their life at that moment. They could be searching for a plumber to replace…

The four Ps of marketing: price, product, promotion and place have been joined by 2 new Ps when it comes to Internet marketing. The Penguin and Panda updates by Google are reshaping the fundamentals of how Internet marketing is done. Google Panda In February 2011 Google changed its algorithm with Panda. Panda is designed to…

Google’s Penguin update has website owners very concerned… At least the ones that are gaming the system. Estimates are that it will affect 3-5% of the websites with loss of rankings. The Penguin update is designed to negatively affect websites using SEO methods against Google’s guidelines. This includes things like keyword stuffing, hidden text, cloaking,…

In this blog post, we will dive into the world of Search Engine Optimization (SEO) to discover whether or not it is undoubtedly a waste of cash or a treasured investment for businesses. We will debunk frequent misconceptions surrounding website positioning and supply evidence-based arguments to help you understand the importance of incorporating website positioning…

Google continues its emphasis toward quality. We saw this early last year with the Google Panda update that de-indexed low quality and duplicate content. This changed article marketing to a focus on high quality original articles. Earlier this year we saw the blog network “Build My Rank” have all their links de-indexed, thus putting them…

Websites should be focused around closely related products or services in order to optimize for search traffic. The website should be focused on a single subject for the best results, but that is not always practical. When you have multiple offerings, you need to organize your website into a clear structure that the search engines…

In search engine optimization, off page factors such as link building are even more important than the SEO you do on your website. Link building is not just the quality and quantity of links that you get. How fast you add new links to your website is another important factor. This is called the link…

Backlinks, also called inbound or incoming links, are links from one internet site to another. They play a pivotal position in search engine optimization (SEO) and are vital in finding out a website’s ranking on search engine effects pages (SERPs). When another internet site hyperlinks to your site, it is like a vote of confidence,…

Meta Description tags are not about SEO directly, but their message will attract guests to your website. Description tags are used as the description in Google search results; so make them compelling. They should be unique and relevant for each page on your website. On a search results page the Title tag serves as the…

In designing a SEO campaign, one of the first questions to ask is where do we want to market to? Do you market your products locally, regionally, nationally or internationally? This affects how you select keyword phrases which geo modifiers or local terms that you use. From a local SEO viewpoint, it is important to…