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If you want to rank well in the search engines, you will need to optimize all web content. Each page of content should be optimized around a single keyword phrase.Google averages over 3.5 billion searches per day. There are over 1.5 billion websites on the world wide web. That would be about 2 searches per…

3 Reasons to upgrade your website to HTTPS It is no longer an option for your website to be merely HTTP (no S) which is without an SSL certificate. It used to be you only needed a secure website if you were doing e-commerce with an online shopping cart and customers entered their credit card…

Want to make your customers (clients or patients) come back for more? Look at your selling and delivery processes to provide a customer-friendly experience. Customer loyalty is driven by likeability (86%) and trust (83%) according to a study by Rare Consulting Group. Benchmark from your best competition, look to your sales and customer service teams…

With the online noise today, users find it typically harder to trust a website. For online marketers, a vital part of the job is to make your website look trustworthy more— especially for paying customers. Otherwise, your efforts will all go to waste. How do people determine if a site is to be trusted? This usually…

At this day and age, no one has time to take it slow. Online users have full control of how they spend their time browsing. It’s not rocket science that if your page loads too slow, there’s a good chance– about 53% — they’d leave, and never come back. Slow-loading pages aren’t good for your…

So you managed to talk to an attractive stranger at the bar. What’s next? An open-ended date can leave anyone hanging like: Is he really into me? Are we going out again next time? Does she even like talking to me? It seems pretty obvious, but all you need to do is ask what is…

In today’s highly competitive business environment, branding is more than just a trendy marketing term; it is a crucial element that can either catapult a company to success or relegate it to obscurity.  This blog emphasizes the utmost importance of branding in the fiercely competitive and advanced business landscape. It highlights the impact of a…

Attracting traffic is one, but attracting the right customers is another big puzzle to solve. When doing your marketing efforts, make sure that you’re spending it on the right kind of customers. You can easily spot them– They’re the ones who NEED you, they’d be willing to PAY you, and they will REFER you if…

In the fiercely competitive business landscape, identifying your competitors is not merely a choice; it’s a strategic imperative. Competitor analysis serves as the compass that guides your journey through the marketplace, assisting you in navigating challenges and seizing opportunities. In this section, we’ll dive into the importance of analyzing your competitors and their myriad advantages….

Mobile users are quick to abandon a site that loads slowly or is hard to view. Many websites are designed for desktop and are never tuned to the mobile phone. Yet 50-70% of website traffic likely is coming from mobile. Most websites are mobile responsive which means that the layout adapts to the screen size….