Archive for the... Business Consulting

We are in a time when predictions for an economic recession are everywhere. Predictions range from a mild recession to a deep downturn in the economy. We are experiencing very high inflation, rising interest rates, supply chain disruptions, record low consumer sentiment, and a bear market. So when will a recession start? Some say we…

One of the crucial parts of running a successful and sustainable business is getting new customers. Of course, you already know that you have a great product or offer or an innovative service to offer, but now you are wondering how to get more customers for your business that will support your company’s upward growth…

Competitive analysis is determining the strength and weaknesses of your business competitors and comparing them to yours. The study will be your basis for creating a marketing plan. When creating a competitive analysis for a marketing plan, you need to start with an overview of your competitor’s business, compare your products of the same category…

Times have changed and most of us are working a new norm. Remotely. It can be difficult to work from home when you are used to seeing the same faces every day. Though working from home may be new to some, you will be able to help keep the workflow run smoothly. Here are some…

You will want to know how to prepare and recover your company from the impacts of a pandemic, such as COVID-19. What is a Business Continuity Plan? A business continuity plan (BCP) is a plan that is developed to protect your company from any major impacts or threats that might come your way, and to…

You want to grow your business and increase your sales. There are different approaches depending on how you want to achieve this growth. Start by deciding what your business growth objectives are. Market Penetration: Sell more of your current product to your current market Product Development: Sell a new product to your current market Market…

Do you have a very nice business website that you are proud of?  But it just does not bring in any leads. You have been making changes, but still, you aren’t sure what is wrong.Questions a digital marketing review can answer: Does your business appear trustworthy? Are you giving your visitors an opportunity to act?…

3 Reasons to upgrade your website to HTTPS It is no longer an option for your website to be merely HTTP (no S) which is without an SSL certificate. It used to be you only needed a secure website if you were doing e-commerce with an online shopping cart and customers entered their credit card…

You dress your best on a first date. You pick out your best suit for a first interview. You smile and greet everyone on your first day at work.  Why? First impressions are crucial to make people you value like you. Just like how it does with your business branding. Like the dress, suit, and…

Attracting traffic is one, but attracting the right customers is another big puzzle to solve.  When doing your marketing efforts, make sure that you’re spending it on the right kind of customers.  You can easily spot them– They’re the ones who NEED you, they’d be willing to PAY you, and they will REFER you if…