Competitive analysis is determining the strength and weaknesses of your business competitors and comparing them to yours. The study will be your basis for creating a marketing plan. When creating a competitive analysis for a marketing plan, you need to start with an overview of your competitor’s business, compare your products of the same category…

Times have changed and most of us are working a new norm. Remotely. It can be difficult to work from home when you are used to seeing the same faces every day. Though working from home may be new to some, you will be able to help keep the workflow run smoothly. Here are some…

You will want to know how to prepare and recover your company from the impacts of a pandemic, such as COVID-19. What is a Business Continuity Plan? A business continuity plan (BCP) is a plan that is developed to protect your company from any major impacts or threats that might come your way, and to…

You want to grow your business and increase your sales. There are different approaches depending on how you want to achieve this growth. Start by deciding what your business growth objectives are. Market Penetration: Sell more of your current product to your current market Product Development: Sell a new product to your current market Market…

Do you have a very nice business website that you are proud of?  But it just does not bring in any leads. You have been making changes, but still, you aren’t sure what is wrong.Questions a digital marketing review can answer: Does your business appear trustworthy? Are you giving your visitors an opportunity to act?…

3 Reasons to upgrade your website to HTTPS It is no longer an option for your website to be merely HTTP (no S) which is without an SSL certificate. It used to be you only needed a secure website if you were doing e-commerce with an online shopping cart and customers entered their credit card…

You dress your best on a first date. You pick out your best suit for a first interview. You smile and greet everyone on your first day at work.  Why? First impressions are crucial to make people you value like you. Just like how it does with your business branding. Like the dress, suit, and…

Attracting traffic is one, but attracting the right customers is another big puzzle to solve.  When doing your marketing efforts, make sure that you’re spending it on the right kind of customers.  You can easily spot them– They’re the ones who NEED you, they’d be willing to PAY you, and they will REFER you if…

Your customers are out there, searching online. They may find you during their search process, but remember, you’re not the only one there. The online space is a noisy place, and competition– twice as tough. Now ask yourself these: Do you look better than your business competitors in the customer’s eyes? How would you know…

One of the best ways to ensure that your various digital marketing efforts all pay off is to employ an integrated digital marketing strategy that utilizes all of them in unison. Nowadays, there are so many channels through which you can deploy your marketing campaigns. But when you use these channels against each other, your…