The Hidden Cost of Ignoring CDNs: Even for ‘Small’ Websites
What is a Content Delivery Network (CDN)? A CDN is like a team of servers that work together to deliver content from websites to users quickly and efficiently. How Can CDNs Shatter the “Small Site”...
Web Accessibility Lawsuits Are Exploding: Is Your Website a Target?
“I don’t need to worry about website accessibility.” This phrase, often uttered by well-intentioned business owners, reveals a fundamental misunderstanding of both the ethical and economic implications of digital inclusion. It’s not just about “being...
How to Know If Your Core Web Vitals Are OK?
Last November 11, 2020, Google announced the roll-out of another important ranking factor: the Page Experience Signal in May 2021. This announcement is very significant because it’s the first time ever that Google has introduced...
Core Web Vitals: The New Ranking Factor for Page Experience
Google will always be updating for the sake of the internet users around the world. It may be challenging as the changes happen often, but it is essentially for the best as it allows you...
The Ideal Customer Friendly Experience
Want to make your customers (clients or patients) come back for more? Look at your selling and delivery processes to provide a customer-friendly experience. Customer loyalty is driven by likeability (86%) and trust (83%) according...
Optimize Your Page Load Speed
At this day and age, no one has time to take it slow. Online users have full control of how they spend their time browsing. It’s not rocket science that if your page loads too...
How To Attract The RIGHT Customers
Attracting traffic is one, but attracting the right customers is another big puzzle to solve. When doing your marketing efforts, make sure that you’re spending it on the right kind of customers. You can easily...
A Study on How Much Mobile Traffic is going to Small Business Websites
I found the actual traffic from mobile to be 29.1% when I checked 20 of our client websites for Q1 of 2014. This is up from 22.4% for Q1 of 2013. These mobile numbers include...
Website Strategy Planning Model
A successful website takes planning and strategy. Website strategy should be a central part of your marketing effort developing leads and sales. A website that doesn’t produce leads is merely an expense. Internet marketing is...
Color Psychology: Colors You Use in Your Website Will Greatly Affect its Success or Failure
Why would we put such importance on color psychology? This is because color communicates almost instantly at an emotional level setting mood, interest or anger. It is not a logical communication of ideas or thoughts,...