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Archive for the... Web Usability

About Digital Marketing strategies and other methods to
help your business grow.

frustrated laptop user
How to Know If Your Core Web Vitals Are OK?
Web Usability

Last November 11, 2020, Google announced the roll-out of another important ranking factor: the Page Experience Signal in May 2021. This announcement is very significant because it’s the first time ever that Google has introduced a UX-based ranking signal. All ranking signals before this usually have to do with how search engines view a website,…

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Core Web Vitals: The New Ranking Factor for Page Experience
Web Usability | Website Design

Google will always be updating for the sake of the internet users around the world. It may be challenging as the changes happen often, but it is essentially for the best as it allows you to continue to improve your website. Google is implementing new factors that will determine how you will rank in the…

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The Ideal Customer Friendly Experience
Web Usability | Website Design

Want to make your customers (clients or patients) come back for more? Look at your selling and delivery processes to provide a customer-friendly experience. Customer loyalty is driven by likeability (86%) and trust (83%) according to a study by Rare Consulting Group. Benchmark from your best competition, look to your sales and customer service teams…

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Optimize Your Page Load Speed
Web Usability | Website Planning

At this day and age, no one has time to take it slow. Online users have full control of how they spend their time browsing. It’s not rocket science that if your page loads too slow, there’s a good chance– about 53% — they’d leave, and never come back. Slow-loading pages aren’t good for your…

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How To Attract The RIGHT Customers
Web Usability | Website Design | Website Planning

Attracting traffic is one, but attracting the right customers is another big puzzle to solve. When doing your marketing efforts, make sure that you’re spending it on the right kind of customers. You can easily spot them– They’re the ones who NEED you, they’d be willing to PAY you, and they will REFER you if…

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A Study on How Much Mobile Traffic is going to Small Business Websites
Mobile Web | Web Usability | Website Planning

I found the actual traffic from mobile to be 29.1% when I checked 20 of our client websites for Q1 of 2014. This is up from 22.4% for Q1 of 2013. These mobile numbers include mobile phones and tablet visits. I wanted to answer the question how much of the traffic going to small business…

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Website Strategy Planning Model
Web Usability | Website Design | Website Planning

A successful website takes planning and strategy. Website strategy should be a central part of your marketing effort developing leads and sales. A website that doesn’t produce leads is merely an expense. Internet marketing is much more about marketing than technology. It is much more about the “why” than the “how.”  Internet marketing very much…

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Color Psychology: Colors You Use in Your Website Will Greatly Affect its Success or Failure
Web Usability | Website Design

Why would we put such importance on color psychology? This is because color communicates almost instantly at an emotional level setting mood, interest or anger. It is not a logical communication of ideas or thoughts, it is an emotional response. Colors will influence mood, how long people stay or even trigger the impulse to buy….

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10 Inspiring Examples of WordPress Websites
Web Usability | Website Design | Website Planning

Once a humble blog platform, WordPress has evolved into the world’s fundamental content administration system (CMS). With a commanding 65% share of the CMS market, it’s no longer simply bloggers who rely on it; it has become the go-to preference for e-commerce businesses, celebrities, famous brands, and leading information companies worldwide. What sets WordPress apart…

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AutoPlay or Not? That is the Video Question.
Web Usability | Website Design

Autoplay is when a video starts to play automatically when you land on a web page or landing page. There are many very strong opinions on this. While I was doing research for this post, I was amazed at how universally disliked autoplay is by most web users. Manual play or click to play is…

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