Archive for the... Web Usability

Last November 11, 2020, Google announced the roll-out of another important ranking factor: the Page Experience Signal in May 2021. This announcement is very significant because it’s the first time ever that Google has introduced a UX-based ranking signal. All ranking signals before this usually have to do with how search engines view a website,…

Google will always be updating for the sake of the internet users around the world. It may be challenging as the changes happen often, but it is essentially for the best as it allows you to continue to improve your website. Google is implementing new factors that will determine how you will rank in the…

Want to make your customers (clients or patients) come back for more? Look at your selling and delivery processes to provide a customer-friendly experience. Customer loyalty is driven by likeability (86%) and trust (83%) according to a study by Rare Consulting Group. Benchmark from your best competition, look to your sales and customer service teams…

At this day and age, no one has time to take it slow. Online users have full control of how they spend their time browsing. It’s not rocket science that if your page loads too slow, there’s a good chance– about 53% — they’d leave, and never come back. Slow-loading pages aren’t good for your…

Attracting traffic is one, but attracting the right customers is another big puzzle to solve.  When doing your marketing efforts, make sure that you’re spending it on the right kind of customers.  You can easily spot them– They’re the ones who NEED you, they’d be willing to PAY you, and they will REFER you if…

I found the actual traffic from mobile to be 29.1% when I checked 20 of our client websites for Q1 of 2014. This is up from 22.4% for Q1 of 2013. These mobile numbers include mobile phones and tablet visits. I wanted to answer the question how much of the traffic going to small business…

A successful website takes planning and strategy. Website strategy should be a central part of your marketing effort developing leads and sales. A website that doesn’t produce leads is merely an expense. Internet marketing is much more about marketing than technology. It is much more about the “why” than the “how.”  Internet marketing very much…

Why would we put such importance on color psychology? This is because color communicates almost instantly at an emotional level setting mood, interest or anger. It is not a logical communication of ideas or thoughts, it is an emotional response. Colors will influence mood, how long people stay or even trigger the impulse to buy….

Looking for examples if high traffic, popular WordPress websites? Here are 15 that I have found using Alexa Rank as the basis for my selection. Remember that the lower the Alexa ranking, the higher the volume of visitors to a site. Alexa rankings under 100,000 are considered very high traffic volumes. It’s interesting to see…

Autoplay is when a video starts to play automatically when you land on a web page or landing page. There are many very strong opinions on this. While I was doing research for this post, I was amazed at how universally disliked autoplay is by most web users. Manual play or click to play is…