Real client results
Results for healthcare practices
SportsCarePT
+51.69%
organic search traffic over one year, with clicks up 67.64%
Results: 12 months
SportsCarePT is a physical therapy practice with several locations. We improved the page titles, descriptions and headings, fixed crawl errors and slow pages, added internal links and added schema markup.
PV Smiles
+54%
more Google reviews in 5 months
Results: 5 months
PV Smiles is a dental practice in Scottsdale, Arizona. We gave them QR codes that make it easy for happy patients to leave a Google review. More reviews help a dental practice stand out in Google Maps and give new patients a reason to choose you.
Want a plan like this for your practice? Tell us where you are, and we will tell you what we would do first.
Healthcare SEO
What is different about SEO for healthcare?
A healthcare website is not like a shop or a service company. Patients are making a choice about their health. Google holds health pages to a higher standard than most, so it looks closely at who wrote a page and whether they are qualified. And you handle private patient information, so how a website collects and tracks data matters. That changes the work in four ways.
| What is different | What we do |
|---|---|
| Privacy-aware tracking and forms | Some marketing tools can share visitor data with outside companies, which is risky in healthcare. We track calls and appointment requests without sending patient details to ad or analytics tools, and we keep your forms simple. Your own compliance advisor approves the final setup. |
| Content a clinician has reviewed | Health information has to be right. We write in plain language and cite trusted sources, and a licensed member of your team approves anything clinical before it goes live. We never promise outcomes. |
| Provider bios and credentials | Patients want to know who will treat them. We give each provider a page with a photo, license, training, focus areas and a way to book. |
| Local and multi-location SEO | Most patients choose a practice close to home. We manage your Google Business Profile for each location, keep your details the same everywhere online and build a page for each location. See our local SEO services. |
YMYL and trust
Why Google holds health pages to a higher standard
Google calls topics like health, money and safety “Your Money or Your Life,” or YMYL. These are pages where wrong or careless information could hurt someone. A health page falls squarely in this group.
Meeting this standard is not a trick. It is how a trustworthy practice already behaves, shown clearly on your website, and it is what both patients and Google look for.
Why it matters for patient safety
A page that gets a symptom, a treatment or a medication wrong can lead someone to delay care, try the wrong thing or skip a visit they need. Accurate, careful content protects your patients and your practice.
Why Google rewards it
Google wants to send people to sources they can trust. For YMYL topics, it looks for signs of experience, expertise, authority and trust: who wrote the page, what their credentials are, where the facts come from and whether the practice is real and reachable.
How we build it into your site
Clinician review before anything goes live, author names and credentials on every health page, sources you can check, clear “last reviewed” dates, no promised outcomes, and full contact details and provider bios.
Safe marketing
Medical SEO that keeps your practice safe
Marketing a practice comes with risks most businesses never face: patient privacy, medical accuracy and advertising rules. We build every part of your medical SEO with those risks in mind.
No patient data in marketing tools
Tracking counts calls and appointment requests without sending health details to analytics or ad platforms.
Secure, simple forms
Forms that ask only for what you need, over encrypted connections, sent to the HIPAA-ready tools your team chooses.
Clinician-approved content
A licensed member of your team signs off on anything clinical before it goes live.
No promised outcomes
We never guarantee results or make claims your licensing board would question.
Privacy-safe review replies
We help you answer reviews without confirming that anyone is a patient.
Accessible to every patient
Clear structure, contrast and keyboard use, so patients of all abilities can find care.
We are not lawyers or compliance officers. Your compliance advisor approves the final setup.
What patients check
What patients check before they book
Most patients do not pick the first result. They compare. Before they call, they usually look for four things, and your website has to answer each one.
Is this practice close to me?
Your Google Business Profile, location pages and hours should be correct everywhere they appear, so patients nearby find you and know when you are open.
Do they treat my problem?
Each service or condition you treat needs its own page, written in the words a patient would use, not only in clinical terms.
Can I trust them?
Provider bios, credentials, real photos and honest reviews tell a patient who they will meet and why they can trust that provider.
Is it easy to book?
A clear phone number, a short form and a button that works on a phone make the next step simple. We track how many visitors take it.
AI search
SEO, AEO and GEO: be found wherever patients ask
Patients now ask AI tools about symptoms, treatments and which provider to see. Health is a topic where AI engines are especially careful, so they lean on sources that look accurate and trustworthy. Your practice should be one of them.
SEO
Search engine optimization
Ranking in Google’s results and the map, where most patients still choose and book.
AEO
Answer engine optimization
Getting your answers picked for featured snippets, “People also ask” and voice search.
GEO
Generative engine optimization
Being cited and recommended by ChatGPT, Gemini, Perplexity and Google AI Overviews.
How we do it
- Medically reviewed answers to the questions patients ask
- Structured data for your practice, providers and services
- Credentials, reviews and mentions that AI weighs for trust
We do this so your practice becomes the trusted source AI engines quote and recommend.
No one controls AI answers, and AI should never replace medical advice. We focus on accurate content that helps patients first.
Who we help
Healthcare sectors we work with
From a solo nurse practitioner to a multi-location dental group, we plan your healthcare SEO around the patients you want to see more of.
01
Primary care
- Family doctors and GPs
- Nurse practitioners
- Pediatricians
- Internal medicine
- Urgent care clinics
02
Dental
- General dentists
- Orthodontists
- Pediatric dentists
- Cosmetic dentists
- Oral surgeons
- Periodontists
03
Cosmetic and aesthetic
- Plastic surgeons
- Cosmetic surgeons
- Dermatologists
- Med spas
- Beauty and skin clinics
04
Rehab and physical care
- Chiropractors
- Physical therapists
- Sports medicine
- Occupational therapists
- Massage therapists
05
Alternative and integrative
- Acupuncturists
- Naturopaths
- Functional medicine
- Holistic wellness
- IV therapy clinics
06
Mental and specialty health
- Therapists and counselors
- Psychiatrists
- Optometrists
- Audiologists
- Specialty clinics
Do not see your specialty? We likely work with it. Ask us about your practice.
Who we help
Practices we work with
We work with dental, physical therapy, chiropractic and med spa practices, and with other clinics that depend on local patients. The work looks a little different for each.
| Practice type | What patients search for | Where we focus |
|---|---|---|
| Dental | Dentist near me, emergency dentist, cosmetic and family dentistry | Google Maps, reviews, service pages for each treatment |
| Physical therapy | Physical therapy for a specific injury, near a specific neighborhood | Condition and injury pages, location pages, provider bios |
| Chiropractic | Chiropractor for back pain, neck pain, or an auto injury | Condition pages, local visibility, reviews |
| Med spa | Specific treatments and the practitioners who offer them | Treatment pages, practitioner bios, photos and reviews |
Reviews for healthcare practices
Reviews are one of the strongest things a local practice has, and they need extra care in healthcare. A patient who writes a review may mention their condition, and you cannot confirm that they were a patient without risking their privacy. We help you ask for reviews in a way that is simple for patients and safe for you. We do not buy reviews, we do not offer rewards for good ones and we do not post fake ones. When a review comes in, we help you reply in a way that stays general and does not confirm anything about the patient. Many practices decide to have their compliance advisor approve a set of reply templates, and we are glad to work with that.
How it works
How it works
SEO takes time to build, and healthcare is a competitive field. We recommend giving it at least three months to show momentum.
Month 1
Audit
We review your website, each location’s Google Business Profile, your reviews and the practices above you, and check how your site collects data. You get a written plan that says what we will do and why.
Months 2 and 3
Setup and fixes
We fix technical problems, set up privacy-aware tracking, correct your profiles and listings and improve your key pages, starting with your provider bios and the pages for your top services.
Month 4 and on
Growth
We build service and condition pages your clinicians review, earn local links and support a steady flow of reviews. Each month you get a plain-language report on rankings, traffic, calls and appointment requests.
Healthcare SEO pricing
What healthcare SEO costs
Your SEO starts at $750 a month. Your investment depends on your market, your competition, the number of locations and how fast you want to grow. Your plan is all-inclusive, so you are not limited to a set number of pages or keywords, and you are never locked into a long-term contract.
Local SEO
A single-location practice that needs a solid base
Starting at$750/month
- Google Business Profile setup and management
- On-page and local optimization
- Technical priorities fixed first
- Monthly plain-language report
Growth SEO
A practice that wants steady growth in a busy market
Starting at$975/month
- Everything in Local SEO
- Regular monthly blogging
- More content to grow visibility and leads
Competitive SEO
Multi-location groups and highly competitive markets
From$1,500/month
- Everything in Growth SEO
- More content and technical work
- Broader keyword targets
- A stronger growth focus
See what you get at each level on our SEO services page. Your site needs a rebuild too? Our website design team can help.
Get a clear SEO plan and price for your practice.
FAQ
Healthcare SEO questions
Is your tracking HIPAA compliant?
No tool or tracking setup is compliant on its own. Compliance depends on how your practice uses it. We set up your tracking to measure calls, form fills and appointment requests without sending patient details to analytics or ad platforms, and we keep your forms simple. We are not your compliance advisor, so we ask you to have yours approve the final setup.
How do reviews work for healthcare practices?
We help you ask patients for reviews in a simple, honest way and reply to them without confirming anything about the patient. We never buy reviews or reward them. Reviews help you rank in Google Maps and help new patients decide to call.
Can you help clinics with several locations?
Yes. Each location needs its own page, its own Google Business Profile and its own reviews. We plan them together so they do not compete with each other, and we report on each location by itself. SportsCarePT, a physical therapy practice with several locations, is one example.
Do you write the medical content?
We write it in plain language, based on information from your clinicians and credible sources. A licensed member of your team reviews it before it goes live. We do not make medical claims on your behalf.
How long until I see new patients?
Most practices see early movement in their Google Maps visibility and traffic in the first few months. How fast new patients follow depends on your market and your competition. We track calls and appointment requests so you can see what SEO is bringing in.
Ready to get started?
Achieve Checkmate
Tell us about your practice and where you want to grow. We will reply within 1 business day.
- More visibility
- More website traffic
- More leads
- More sales