PPC Management
You find yourself in a deeply frustrating situation where, despite investing significant time and money into PPC ads for weeks or even months, you have yet to receive a single new lead over the phone, sale from your website, or visitor to your physical store. These lack of results can be disheartening, as it may feel like your hard-earned advertising budget has gone to waste, leaving you with little to show for your efforts.
The reasons behind the ineffectiveness of your PPC campaigns can vary.
- Ad fatigue, where your target audience becomes desensitized to your ads due to overexposure, can be a contributing factor.
- Inefficient targeting, where your ads are not reaching the right audience or are being displayed in irrelevant contexts, can also hinder your campaign’s success.
- A limited budget or conversion issues on your website or landing pages can further exacerbate the problem, leading to a vicious cycle of underperformance.
It’s important to remember that these challenges are not uncommon in the world of PPC advertising. Even the most seasoned marketers can struggle to achieve consistent results without proper guidance and expertise. This is where the value of professional PPC management becomes evident.
PPC Services Start at $1,000/month
As a bonus, if this is your first time running ads, and you are looking to advertise on Google, you may be eligible to receive $500 FREE ad spending dollars after spending $500 on your first campaign . To get started, understand that our PPC service is divided into three parts: A Full Account Audit, Set-Up/Implementation, and Monitoring/Optimization. Let’s break each one down.
Full Account Audit
-
Overall Account Audit
This step allows us to assess the current state of your PPC campaign, identifying what’s working well and what needs improvement, ensuring a solid foundation for future optimizations.
-
KPI Audit
By evaluating Key Performance Indicators across campaigns and channels, we can gauge their effectiveness and identify areas where we can drive better results.
-
Audience Audit
Analyzing and recommending audience sets and funnel strategies helps us refine your targeting and enhance your ads’ relevance to your potential customers.
-
Conversion Audit
Ensuring accurate conversion tracking and measuring campaign performance allows for data-driven marketing decisions, leading to more effective campaigns.
-
Website Audit
A thorough analysis of landing pages and CRO recommendations help optimize conversion rates, website speed, and user experience, ultimately leading to higher returns on your marketing investment.
-
Account Structure Audit
Examining keyword, ad group, and campaign structures ensures your account aligns with your brand objectives and maximizes efficiency.
Set-up/ Implementation
-
Apply Recommendations
By executing the audit report’s suggestions, we prioritize addressing key areas of improvement for your account.
-
Improve Account Structure
Pausing old campaigns and implementing new strategies from the audit helps streamline your account and ensures resources are allocated effectively.
-
Fix Current Issues
Addressing issues related to conversion tags, audience set-up, automation tasks, and Google account linking ensures your campaigns run smoothly and accurately.
Monitoring/Optimization
-
Monitor KPI’s
Tracking performance indicators such as CTR, Conversion rate, CPC, CAC, Bounce Rate, and more allows us to evaluate and adjust your campaigns for optimal results continuously.
-
Optimize Campaigns
Regular optimization based on KPI performance ensures your campaigns remain effective and aligned with your goals.
-
Scaling Campaigns
Adjusting budgets, expanding campaigns, and exploring new targeting opportunities helps grow your online presence and reach new customers.
-
Re-Audit
Periodic re-audits measure the progress of our marketing efforts and ensure continued alignment with your goals.
-
Weekly/Monthly Reporting
Providing detailed KPI reports and performance comparisons helps you stay informed and allows for informed decision-making.
Frequently Asked Questions
-
How can PPC help my business?
PPC helps your business gain visibility and exposure. It allows you to target who you want as a client based on keywords, locations, and demographics. When optimized, done right, and with strategy, PPC can be a cost-effective, direct, and quick marketing solution to bringing in new customers.
-
Is pay per click worth it?
Pay-per-click is worth it when you want to reach a specific audience or sell particular products or services. With PPC, you are able to appear at the top of the search results, generating a higher chance of traffic. PPC management helps ensure the effectiveness and return on investment of PPC ads.
-
How much are pay-per-click ads?
The good thing about PPC advertising is that you can set your budget. You can choose exactly how much you want to spend, and the ads will adjust accordingly. However, the effectiveness and placement of your ads vary since it depends on your budget, competitors, keywords, and content. The great thing about PPC is the potential for high ROI. For example, since you pay per click, if you spend $100 on your PPC campaign, and five people click on your ad, you pay $20 per click. However, if 100 people click on your ad, you only pay $1 per click.
-
How do seo and ppc work together?
In PPC, each ad links back to a specific landing page on the website. This landing page is where visitors are directed to after clicking on the ad. The alignment between PPC ads and relevant landing pages is crucial for a successful campaign. SEO focuses on optimizing a website to improve its organic search visibility with keywords and other best practices, while PPC involves paying for advertisements to appear in search engine results. When used together, PPC can quickly drive traffic to specific landing pages on a website, while SEO efforts improve the organic search ranking of those same landing pages. This combination can lead to increased visibility, traffic, and higher conversion rates.
-
How much do ppc agencies charge?
PPC agencies typically charge various rates and use a single or combo pricing model. The most common pricing models are a monthly fee, hourly, or a percentage of total ad spend. The rate of our competitors is around $100-$250 per hour, or depending on the degree of ad spend; they would charge 12-30% of the total ad spend. Techna follows a mix of the monthly fee and hourly rate models. Techna’s PPC management is hourly, packaged into a monthly fee so that you can expect consistency. Our PPC management services start at $1,000 per month (depending on your business objectives), while any work done outside of the scope, such as design work for a landing page, is done with an estimate at our $80 per hour rate.
-
Is there a commitment to your PPC services?
Though no commitment is required, we strongly recommend to continue PPC services for at least three months.
Pay-per-click can provide a quicker turnaround of results, but still needs time to learn and understand it functions on an auction-based system where advertisers bid on keywords for ad display. Learning allows Google PPC to optimize ad delivery by understanding user behavior, preferences, and trends. This learning process helps Google PPC deliver relevant ads, improve ad performance, and maximize advertiser ROI.
After the learning process, your metrics will start to stabilize and we can see true movement.
-
Do I pay you for my ad spend?
Our PPC management services encompass a comprehensive range of tasks, from initial setup to continuous monitoring and adjustment. With our service, you are in charge of your ad spending while we focus solely on managing your PPC campaigns. We offer tailored recommendations on optimal ad spend levels to maximize performance and ensure open communication for any necessary tweaks along the way. It’s worth noting that our pricing structure specifically excludes ad spend, giving you full control over your budget allocation. The flexibility of PPC allows you to set a budget that aligns with your goals, and we are equipped to work effectively within any budget constraints you may have.
Successful PPC Campaigns
Running advertisements can bring great results in a short amount of time. This makes it advantageous to conduct several campaigns, especially if you are promoting a new product or service, offering a special promotion, or aiming to reach a different location or target audience. Various platforms, including Google, Bing, and Social Media, can be utilized for running ads, and the selection of these platforms should be based on your target audience, the nature of your product or service, and your budget.
By choosing the most suitable platform for your specific needs, you can enhance your return on investment (ROI) and ensure the success of your pay-per-click (PPC) campaign. If you need assistance in selecting the right platform, a PPC company such as Techna can provide valuable support and guidance.
Google Ads
Google Ads is the most widely used PPC platform. It allows advertisers to display their ads on Google search results pages, YouTube, and other Google partner websites.
Learn MoreMicrosoft Advertising
Microsoft Advertising offers PPC advertising on the Bing search engine and Yahoo and AOL search engines.
Learn MoreSocial Media Ads
Social Media Ads allow advertisers to get in front of users while they are on their social accounts.
Learn MorePay-per-Click Advertising
for Business Owners
One of the significant advantages of PPC advertising is its ability to generate immediate results. Unlike other forms of advertising, such as traditional print or broadcast media, PPC campaigns can be launched quickly and deliver almost instantaneous traffic to your website. This means that you can start attracting potential customers as soon as your campaign goes live, providing a much-needed boost to your business’s visibility and revenue stream.
PPC advertising offers unparalleled control and flexibility. You have the power to determine your budget, target specific geographic locations, and adjust your campaigns in real-time based on performance metrics. This level of control ensures that your advertising dollars are being spent wisely, maximizing your return on investment (ROI).
At its core, PPC advertising is about connecting with the right audience at the right time. By leveraging advanced targeting options, such as keyword targeting, audience targeting, and remarketing, you can ensure that your ads are displayed to individuals who are most likely to be interested in your offerings. This level of precision not only increases the chances of conversions but also minimizes wasteful spending on irrelevant clicks.
It’s important to note that while PPC advertising can be highly effective, it requires careful strategy and ongoing optimization. Working with experienced professionals who understand the intricacies of platforms like Google Ads or Microsoft Advertising can be invaluable in ensuring the success of your campaigns.
Top PPC Company for Non-Profits in Washington
For a digital marketing agency, earning this badge from Clutch.co means that the company has not only demonstrated a high level of expertise in digital marketing strategies and tools but has also successfully catered to the unique needs of non-profit organizations in the Washington area including Vancouver, WA.
Highly Effective PPC
Integrating PPC and SEO is like devising a masterful strategy in a game that demands skill. SEO patiently lays the groundwork,
building organic traffic over time, while PPC acts swiftly, capturing attention and driving immediate traffic to your site. Our expert
team, genuinely committed to your success, ensures that your marketing efforts work harmoniously. We craft a strategy that
nurtures long-term growth and delivers meaningful results, making every move count.
