Archive for the... Website Planning

About Digital Marketing strategies and other methods to
help your business grow.

Wireframes 101: Wireframes for Beginners
Website Design | Website Planning

This blog will help answer some of the questions you were wondering about wireframes. “What is a wireframe? “Why do I need one?” “How do I start?” “What do I need for it?” Here is the beginning of it all. What is a wireframe? A wireframe is like an outline of how your website or…

Read Post
Design Your Website for User Experience
Website Design | Website Planning

When a customer comes to your website, you only have seconds to influence them. By focusing on the user experience (often called UX design), you strive to create a frictionless experience that aligns with their daily life. A web page designed for the user experience will convert much better. What would a good UX Design…

Read Post
Optimize Your Page Load Speed
Web Usability | Website Planning

At this day and age, no one has time to take it slow. Online users have full control of how they spend their time browsing. It’s not rocket science that if your page loads too slow, there’s a good chance– about 53% — they’d leave, and never come back. Slow-loading pages aren’t good for your…

Read Post
How To Attract The RIGHT Customers
Web Usability | Website Design | Website Planning

Attracting traffic is one, but attracting the right customers is another big puzzle to solve.  When doing your marketing efforts, make sure that you’re spending it on the right kind of customers.  You can easily spot them– They’re the ones who NEED you, they’d be willing to PAY you, and they will REFER you if…

Read Post
website security
WordPress Security Best Practices
Website Design | Website Planning

15 Steps to Lock Down Your WordPress Website WordPress websites are a common target of hackers because WordPress is the world’s most popular website platform. WordPress security best practices use a layered security approach to maximize your protection.   Secure server environment Website firewall WordPress security procedures Start With a Secure Server Environment Start with…

Read Post
digital marketing mind map
An Integrated Digital Marketing Strategy Starts With Your Website
Website Planning | Business Consulting

One of the best ways to ensure that your various digital marketing efforts all pay off is to employ an integrated digital marketing strategy that utilizes all of them in unison. Nowadays, there are so many channels through which you can deploy your marketing campaigns. But when you use these channels against each other, your…

Read Post
optimize mobile speed
Why You Should Optimize Mobile Speed
Mobile Web | Website Design | Website Planning

Mobile page speed refers to the speed a website loads in a mobile device, such as smartphones or tablets. In today’s day and age, where most people use smartphones, the speed of a mobile page is more important than ever. The problem is, most of the time, a website still loads faster on a desktop…

Read Post
A Study on How Much Mobile Traffic is going to Small Business Websites
Mobile Web | Web Usability | Website Planning

I found the actual traffic from mobile to be 29.1% when I checked 20 of our client websites for Q1 of 2014. This is up from 22.4% for Q1 of 2013. These mobile numbers include mobile phones and tablet visits. I wanted to answer the question how much of the traffic going to small business…

Read Post
Use the Website Strategy Pyramid to Plan Your Website
Business Consulting | Website Planning

The website strategy pyramid allows you to ask the right questions to develop an effective website that produces tangible results. Start with the results you want the website to produce for your organization.  Then answer who you most want to reach and what is it they want.  When they arrive how will you get them…

Read Post
Website Planning Begins With Your Business Objectives
Website Planning

Website planning is a methodical process that takes your objectives for your website, develops them into strategies and then creates a blueprint for building your website. Start by asking the question why are you building this website? What is the website’s purpose? What should this website achieve if it is going to be successful? What…

Read Post

Join Our Newsletter

Sign up to receive updates on digital marketing blogs, tips, and more.