Archive for the... Website Planning

About Digital Marketing strategies and other methods to
help your business grow.

Wireframes 101: Wireframes for Beginners
Brand Development | Website Design | Website Planning

This blog will help answer some of the questions you were wondering about wireframes. “What is a wireframe? “Why do I need one?” “How do I start?” “What do I need for it?” Here is the beginning of it all. What is a wireframe? A wireframe is like an outline of how your website or…

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Design Your Website for User Experience
SEO Strategies | Website Design | Website Planning

When a customer comes to your website, you only have seconds to influence them. By focusing on the user experience (often called UX design), you strive to create a frictionless experience that aligns with their daily life. A web page designed for the user experience will convert much better. What would a good UX Design…

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Top 5 Easy Business Branding Ideas To Have
Brand Development | Business Consulting | Internet Marketing | SEO Strategies | Website Planning

You dress your best on a first date. You pick out your best suit for a first interview. You smile and greet everyone on your first day at work.  Why? First impressions are crucial to make people you value like you. Just like how it does with your business branding. Like the dress, suit, and…

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How To Attract The RIGHT Customers
Brand Development | Business Consulting | Conversion Rate Optimization | Lead Generation | SEO Strategies | Website Planning

Attracting traffic is one, but attracting the right customers is another big puzzle to solve.  When doing your marketing efforts, make sure that you’re spending it on the right kind of customers.  You can easily spot them– They’re the ones who NEED you, they’d be willing to PAY you, and they will REFER you if…

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4 Practical Steps to Get Online Reviews
Brand Development | Email Marketing | Internet Marketing | SEO Strategies | Social Media Marketing | Website Planning

Encourage Online Reviews Do you think customers will believe everything you say about yourself? Some would, but 85% of them will need more proof like these. That’s why online reviews are as important as your marketing efforts. It’s the only thing that will seal the deal for potential customers, especially if your business runs entirely online. But…

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website security
WordPress Security Best Practices
Website Design | Website Planning

15 Steps to Lock Down Your WordPress Website WordPress websites are a common target of hackers because WordPress is the world’s most popular website platform. WordPress security best practices use a layered security approach to maximize your protection.   Secure server environment Website firewall WordPress security procedures Start With a Secure Server Environment Start with…

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digital marketing mind map
An Integrated Digital Marketing Strategy Starts With Your Website
Business Consulting | Website Planning

One of the best ways to ensure that your various digital marketing efforts all pay off is to employ an integrated digital marketing strategy that utilizes all of them in unison. Nowadays, there are so many channels through which you can deploy your marketing campaigns. But when you use these channels against each other, your…

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Use the Website Strategy Pyramid to Plan Your Website
Website Planning

The website strategy pyramid that allows you to ask the right questions to develop an effective website.  A website that doesn’t produce tangible results is merely and expense. Start with the results you want the website to produce for your organization.  Then answer who you most want to reach and what is it they want….

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Website Planning Begins With Your Business Objectives
Website Planning

Website planning is a methodical process that takes your objectives for your website, develops them into strategies and then creates a blueprint for building your website. Start by asking the question why are you building this website? What is the website’s purpose? What should this website achieve if it is going to be successful? What…

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7 Common SEO Mistakes That Happen During a Website Redesign
SEO Strategies | Website Design | Website Planning

Is it time to freshen up the look and feel of your website? Is your old site look like it was made a decade ago?  Unfortunately many website redesigns happen without thinking of the SEO consequences. Here are common SEO mistakes that happen in a website redevelopment. Ignoring current good rankings: Many times websites are…

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