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Author Archive

About Digital Marketing strategies and other methods to
help your business grow.

business continuity plan
What You Need to Know About A Business Continuity Plan for a Pandemic
Business Consulting

You will want to know how to prepare and recover your company from the impacts of a pandemic, such as COVID-19. What is a Business Continuity Plan? A business continuity plan (BCP) is a plan that is developed to protect your company from any major impacts or threats that might come your way, and to…

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UX and SEO Best Practices
Website Design

To have a great website (especially mobile), you will need to mix some UX and SEO best practices together to ensure optimal results. Let me start by explaining UX, then SEO. But, since you may already know about SEO, I will quickly talk about it and how it plays alongside UX, and why you should…

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Wireframes 101: Wireframes for Beginners
Website Design | Website Planning

This blog will help answer some of the questions you were wondering about wireframes. “What is a wireframe? “Why do I need one?” “How do I start?” “What do I need for it?” Here is the beginning of it all. What is a wireframe? A wireframe is like an outline of how your website or…

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Objectives
Decide On Your Marketing Objectives
Business Consulting

You want to grow your business and increase your sales. There are different approaches depending on how you want to achieve this growth. Start by deciding what your business growth objectives are. Market Penetration: Sell more of your current product to your current market Product Development: Sell a new product to your current market Market…

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Design Your Website for User Experience
Website Design | Website Planning

When a customer comes to your website, you only have seconds to influence them. By focusing on the user experience (often called UX design), you strive to create a frictionless experience that aligns with their daily life. A web page designed for the user experience will convert much better. What would a good UX Design…

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Get A Professional Website Review
Business Consulting

Do you have a very nice business website that you are proud of?  But it just does not bring in any leads. You have been making changes, but still, you aren’t sure what is wrong.Questions a digital marketing review can answer: Does your business appear trustworthy? Are you giving your visitors an opportunity to act?…

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HTTPS
Secure Your Site With HTTPS
Business Consulting

3 Reasons to upgrade your website to HTTPS It is no longer an option for your website to be merely HTTP (no S) which is without an SSL certificate. It used to be you only needed a secure website if you were doing e-commerce with an online shopping cart and customers entered their credit card…

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The Ideal Customer Friendly Experience
Web Usability | Website Design

Want to make your customers (clients or patients) come back for more? Look at your selling and delivery processes to provide a customer-friendly experience. Customer loyalty is driven by likeability (86%) and trust (83%) according to a study by Rare Consulting Group. Benchmark from your best competition, look to your sales and customer service teams…

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Optimize Your Page Load Speed
Website Planning | Web Usability

At this day and age, no one has time to take it slow. Online users have full control of how they spend their time browsing. It’s not rocket science that if your page loads too slow, there’s a good chance– about 53% — they’d leave, and never come back. Slow-loading pages aren’t good for your…

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How To Attract The RIGHT Customers
Web Usability | Website Design | Website Planning

Attracting traffic is one, but attracting the right customers is another big puzzle to solve. When doing your marketing efforts, make sure that you’re spending it on the right kind of customers. You can easily spot them– They’re the ones who NEED you, they’d be willing to PAY you, and they will REFER you if…

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