When a customer comes to your website, you only have seconds to influence them. By focusing on the user experience (often called UX design), you strive to create a frictionless experience that aligns with their daily life.
A web page designed for the user experience will convert much better.
What would a good UX Design be?
UX Design should be visually simple and intuitive to understand at a mere glance. This simplicity will save the user time and confusion when pages are laid out in a clean and easy to use way.
Keep your menu navigation simple, clear and consistent. Menus should have the simplest structure possible. Navigation options must be intuitive. Menus for the home page should be the same on every page.
Provide visual signals to help your visitors. Change the color of visited links to visually show where they have been. Make the important elements such as page headings, login forms, navigation items, or other important content a prominent so visitors see it right away.
Need help implementing a UX design on your website? Email us at firstname.lastname@example.org or call us at (360) 200-8688 for help with digital marketing for your business.