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Author Archive

About Digital Marketing strategies and other methods to
help your business grow.

How to Know Your Competitors in Business
Business Consulting

In the fiercely competitive business landscape, identifying your competitors is not merely a choice; it’s a strategic imperative. Competitor analysis serves as the compass that guides your journey through the marketplace, assisting you in navigating challenges and seizing opportunities. In this section, we’ll dive into the importance of analyzing your competitors and their myriad advantages….

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turn lookers into buyers
Tune The Mobile Version of Your Website
Mobile Web

Mobile users are quick to abandon a site that loads slowly or is hard to view. Many websites are designed for desktop and are never tuned to the mobile phone. Yet 50-70% of website traffic likely is coming from mobile. Most websites are mobile responsive which means that the layout adapts to the screen size….

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website security
WordPress Security Best Practices
Website Planning | Website Design

15 Steps to Lock Down Your WordPress Website WordPress websites are a common target of hackers because WordPress is the world’s most popular website platform. WordPress security best practices use a layered security approach to maximize your protection.   Secure server environment Website firewall WordPress security procedures Start With a Secure Server Environment Start with…

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Creating an Integrated Digital Marketing Strategy: A Step-by-Step Guide
Business Consulting | Website Planning

Definition of an Integrated Digital Marketing Strategy:  A built-in digital advertising and marketing method refers to a comprehensive strategy combining many online advertising and marketing channels and systems into a cohesive plan. It entails synchronizing efforts through social media, email marketing, content material marketing, SEO, paid advertising, and more to acquire unique enterprise objectives. Importance…

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holiday marketing tips
9 Effective Holiday Marketing Tips to Boost Your Sales
Business Consulting

Holiday advertising is essential to a business’s overall strategy, and its significance cannot be overstated. It’s the time of the 12 months when shoppers are in a festive mood, actively looking for merchandise and services to meet their needs and gifting requirements. Effective vacation advertising and marketing can be a game-changer, now not solely in…

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Latest Web Design Trends
Website Design

Web design is an ever-evolving internet trend. It requires a lot of study and skills just to keep up with the latest web designs and digital techniques. So keeping up with all these are essential for one to succeed in the field, as the demand is always high. Every year, new or updated web design…

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optimize mobile speed
Why You Should Optimize Mobile Speed
Mobile Web | Website Design | Website Planning

Mobile page speed refers to the speed a website loads in a mobile device, such as smartphones or tablets. In today’s day and age, where most people use smartphones, the speed of a mobile page is more important than ever. The problem is, most of the time, a website still loads faster on a desktop…

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New website design
Landscape Maintenance Website Design: Before and After
Website Design

We had a call from a Portland Oregon landscape maintenance company with a request to make their current website design mobile compatible. They were happy with their website design that was created by a local graphic designer 2 years ago. That designer was no longer doing freelance work which is why they gave me a…

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dentist websites
Dentist Websites Should Reflect Their High Tech Practice
Website Design

Over the past 25 years the business of dentistry has changed dramatically. Much of the change has been fueled by technology. Dentist websites needs to reflect the quality of care and the technology used in the dental practice. In the early 90’s, dentists marketed themselves using yellow page ads in the phone directory or using…

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House Painter Service Area Maps
Use Google Maps to Create Service Area Maps for Your Site
Website Design

Are you looking for an effective way to visually create service area maps for your business? This is especially true companies that provide home contractor services such as house painters or heating and cooling HVAC companies. On your website you want to communicate where you provide services without having to state where you won’t go….

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