Archive for the... Conversion Rate Optimization

Lead generation is not about building up your email database. It is about getting people to ask for more information about what you sell. Lead generation must be done with a focus on making the sale. 7 Lead Generation Best Practices Capture Attention: Your call to action needs to be visible and prominent on your…

Your website should be built with a purpose. It should be designed to deliver results for your business. It should be a lead generator. It should serve up new opportunities in the form of prospects that are interested in what you sell. Ideally you want visitors to ask for a quote. These are prospects that…

Companies today use the web as their primary way to develop leads and close sales. You need to use your website to grab your prospects attention. Convince them you are the best solution. Then prompt them to act now. How do you do that? Here are 7 ways you can turn visitors into buyers. Attract…

Your website needs to tell a story that grabs your visitor’s attention and then guides them through your best sales sequence to convince them that you have the best solution. Your visitor comes to your website looking for answers and solutions to a problem they have. Your website needs to tell your story in a…

Somebody searches for your product or services on Google. Your site comes up on page 1 of the SERPs along with 9 other websites. Good Job… Your SEO is working. Will the searcher pick your site or will someone else’s site look more appealing? You have to do more than just come up on page…

The Internet continues to grow at an amazing rate. Businesses are able to earn money with direct sales online. This creates both opportunity and increased competition. To do well in this growth environment, businesses need to promote their websites with search engine optimization. E-commerce allows any business the opportunity to supplement their retail business with…

Timing is everything. You want to clearly understand your buyer and what drives them to make their buying decision. To do this, ask 3 questions. The answers will allow you to position your product or service as the natural solution so the will want to purchase immediately. Remember, people search for a solution to their…