Archive for the... Brand Development

Miller’s Heating is a Vancouver, WA based HVAC company that has been in business since 1947. Ten years ago Miller’s joined the One Hour  Franchise. Last year they made the decision to leave the franchise and needed complete rebranding of their company and all their marketing materials. They had to completely redefine themselves. Miller’s Heating…

Your digital brand is the online perceptions, memories and experiences that people have of your products or company. Your digital branding strategy is more than making your brand memorable; it is about creating a connection and an expectation that you provide the best solution. What is the difference between digital branding strategy and marketing strategy?…

You are planning your new website for your business. Where do you place your priority? Should you invest in building your marketing strategy which includes positioning, crafting the message and creating an irresistible call to action? Or should invest in creating a knock your socks off design that will make your visitors jaw drop?Without question…

Here is a marketing technique where you can have visitors use self-assessment surveys to self-prescribe the need for the services you offer. The trick here is to structure the types of questions you ask, so that your business would be the natural choice to request a quote from. Let say your company provides Hazmat and…

In the tremendous digital landscape, the survival and success of a website hinge on one vital aspect: traffic. Why is using traffic to your internet site so pivotal?  Imagine your internet site as a brick-and-mortar store in a bustling city. You can also have the greatest merchandise or services, however, besides foot traffic, your offerings…

Did you know that Mississippi has the lowest rate of Internet usage with only 60% of their population online. Or that New Hampshire has the highest rate of Internet usage at 92%. Alaska has the lowest density of Internet users with only 1 person per square mile that uses the web. Washington DC has 6782…

Your website is a reflection of your branding. It is how people see and judge your business. 75% of web users admit making judgments about the credibility of an organization based on the design of its web site” – BJ Fogg, Stanford Web Credibility Project Would you buy a new Rolex for $25 from a…

Your Digital Brand is the recognition of your business in the online world. Branding is much more than logos and color palettes. It is everything that your business stands for.  Use digital branding to reach your potential customers. Your digital brand should do 3 things. It should create recognition, loyalty and trust. To do this…

As a services company you want to brand your business as the go-to expert. Market leadership is not merely won with SEO and top rankings in the SERPs.  It is about earning the image and credibility as the expert in your niche. It is an exercise in branding and marketing fundamentals. What is an expert?…

Many organizations only exist online, making it handy to forget the significance of having a bodily address. However, having a physical address for your enterprise offers several benefits that can enhance your credibility, patron trust, and overall success. In this blog post, we will discover the value of having a bodily address and discuss five…