Archive for the... Brand Development

You are getting ready to do business with someone new. Are they reputable or are they a scammer? Nobody wants to get scammed and lose money. You don’t want to just pick a name off the web; you want to be able to find out if they are reliable, read reviews and complaints. Here are…

You arrive at a website searching for a solution. You scan their website to see if they can help. You get confused. You look a little deeper… still nothing. Maybe you can figure out what they do, but where are they located? You finally hit the back button and go onto your next website. It…

The Internet is a living, growing, dynamic web of websites and information. It more than doubled in size in 2011 reaching a size of over 582 million websites according to Netcraft who keeps track of this. 78.3% of people in the US now use the web according to Internet World Stats. They perform 578 million…

What is a Pricing Strategy in Marketing? Pricing techniques significantly influence marketing, shaping consumer behavior and forming the financial foundation of businesses. A well-calibrated pricing approach can be the linchpin for a company’s success. It goes beyond assigning a number to a product; it represents a strategic move with far-reaching consequences. Pricing is the unsung…

Don’t put up a website just to have one. You need a real business reason, or why spend the money? A website should be designed to help you reach your business goals. If you have concrete goals, then you will know what type of website you really need. These are things your website can do…

In today’s digital age, having a personal website is more important than ever. It serves as a hub for showcasing your skills, sharing your thoughts, and establishing your online presence. But a personal website is not just a static online portfolio; it can be a powerful tool that opens up a world of possibilities. In…

Search engine optimization not only brings in interested targeted prospects, it is also shapes your brand. Having a top ranking on Google helps brand your company as a leader in your market. The initial impression people have is that the top positions in their Google search are the market leaders. Branding and SEO are two…

Online marketing, digital marketing and interactive advertising revenues are expected to grow to $62.4 Billion in the US by 2012 according to a forecast by The Kelsey Group. In the 2007, this was $22.5 Billion for the US. This represents a 21.3% annual growth rate. Compare this with traditional advertising media such as Print Yellow…