Archive for the... Internet Marketing

I have always worked under the assumption that any type of business can generate sales leads or online sales if they have a service or product that is in demand. I have often had people tell me their type of business that can’t get sales or leads from their website. If they are open to…

Remember the time before the internet? Well, most people with businesses back then had fewer ways to promote their products and services to the vast majority. These days, where the internet is the go-to thing for a lot of people- from getting information to shopping, more and more are relying on the internet to purchase…

Every year, new digital marketing trends and strategies crop up and steer the industry. In 2019, some of those trends will continue to dominate digital marketing and affect how we conduct business online. To succeed as a digital marketer, these are the digital marketing trends and strategies to implement in 2019: Integrated digital marketing To…

In today’s digital world, where our lives are dominated by technology, marketing is all about trying to reach the audience through smartphones, wearables, apps, and the internet. More than ever, companies will be relying on those with digital marketing skills to stay relevant in their respective industries. These are the 4 most essential skills you…

The 5 Ws – often called the five questions – who, what, where, when, and why – are key questions used to gather information and better understand the topic. In business, the 5Ws are not questions that need to be answered but powerful tools that help solve them.  What Are the 5 Ws of Marketing?…

Internet marketing is new and scary for many business owners. They don’t understand the technology. Technology changes at an ever increasing speed. Internet marketing is much less about technology and much more about connecting with people. Good Internet marketing combines clear communication and understanding people. Marketing on the web is not very different than day-to-day…

The Internet is a living, growing, dynamic web of websites and information. It more than doubled in size in 2011 reaching a size of over 582 million websites according to Netcraft who keeps track of this. 78.3% of people in the US now use the web according to Internet World Stats. They perform 578 million…

Pricing strategies are used to influence buying decisions. Pricing presentation is used to psychologically guide consumers and position products. 1. Left Digit Effect: Shoppers pay much more attention to the left most digits when comparing and purchasing products. Most people make a choice based on the first digit they see. They tend to not see…

Don’t put up a website just to have one. You need a real business reason, or why spend the money? A website should be designed to help you reach your business goals. If you have concrete goals, then you will know what type of website you really need. These are things your website can do…

Generate leads for your business. Sell a product or service online. Reach potential buyers 24/7. Receive payments (Bill Pay). Show examples of your work (portfolio). Take online applications for loans. Build up an email list. Have people sign-up for your specials and sales Sign people up for classes or seminars Put on a webinar Train…