Remember the time before the internet? Well, most people with businesses back then had fewer ways to promote their products and services to the vast majority. These days, where the internet is the go-to thing for a lot of people- from getting information to shopping, more and more are relying on the internet to purchase or research about various items. This, in turn, creates an opportunity for people with businesses to come up with internet marketing or creative ways to promote what they are selling or offering. This is why for every business to reach their desired targets, an online marketing scheme is required.
Online Marketing Tips
Below are simple ways you can promote your business online.
Create a Website
This is one of the most popular ways many businesses are embarking to promote their businesses online – having their own website.
First, decide a domain name for your company, preferably something catchy and simple. Then get a reliable and trustworthy host provider.
The second step is to get a company or people who will create a website for you. Ensure that the website is mobile friendly too, as more and more people are using mobile devices for internet these days, even shopping. This can be achieved by ensuring that the mobile website’s interface is simple yet functional to achieve faster loading speed.
The third and final step is making sure that the website contains all the relevant information about your company and what you are selling. Whether you are selling goods or providing services, make sure you spark the interest of the potential customer. Make him want to buy from you, and not from competition. Maybe offer discounts for new customers, or have a promo every now and then.
Also, having good customer service is the key. Without any customer representatives, visitors will need a resource center in case they have any questions about your business. Collect all the questions that previous clients have asked and answer the most common ones on your site in a Frequently Asked Questions Section. This can also help with SEO efforts.
Another internet marketing scheme or a good way to let your business be known to people around the globe (or at least in your city) is to make it easily searchable through search engines. With many people using search engines to find a specific item or shop, this is a very good strategy.
Register in search engines sites so your website will pop-up when people search for the items and services you offer. For Google, you will need to sign up and verify your business through a short call or via snail mail. Yahoo Local is specifically meant for businesses, and will only take a few minutes to set up an account, and it is free! Microsoft Bing is another alternative.
It is also important to boost your presence online by practicing proper search engine optimization (SEO) methods. This can be done using low competition and high volume keywords. You can use tools such as Ahrefs, Moz, etc. to find keywords that are relevant to your business. Just make sure you follow Google’s rules and regulations when it comes to SEO.
You can also apply search engine marketing (SEM) for your website. These are the channels that allow you to pay for ads like Google Ads, in which they will place your site on the top of the search engine pages based on your budget and bid.
Join internet forums, let your company, your website, and the products and services you are offering be known. Of course, do it in a conversational way, as is it more appropriate in forums. People who join forums only to drop spam links are frowned upon. You need to build a reputation, be relevant in conversations, offer advice as well as answering questions on these forums. After that, you may have the opportunity to drop a link to your website and people will respond positively as you have created a sense of credibility among the members.
Take this chance to also offer free product and services, or discount coupons to potential customers. This internet marketing technique provides them an opportunity to try out what you are offering, or at least be curious, as most people love discounts and free stuff!
With over 450 million members, LinkedIn is a sure way to build your business brand. Ensure that your company’s profile offers numerous opportunities for potential clients to learn more about the company, the employees, and the products and services you are offering. LinkedIn provides businesses with direct access to consumers that you can easily market to with images, casual posts or status updates. Make your company matter by creating your own LinkedIn group. Join other groups and stay active. You can message members of the group about your company even if you are not connected. This saves money and makes it easier to build relationships with potential clients.
Platforms like Facebook, Twitter, and Instagram provide enormous opportunity for one to market their business. Nearly half of the world’s population embraces social media. This means that by just exposing your business to social media, it will at least guarantee you a good number of potential customers.
Examples of these are creating a Facebook account solely dedicated to your business, which enables direct communication with your customers, plus you can show information and photos on what you are selling. Create buzz on Twitter by starting a hashtag meant to drive traffic to your businesses’ Twitter handle.
Social media is also effective for ad campaigns because they have dedicated algorithms in place that will help you reach your target market. Ad prices differ based on the location, number of conversions, and budget applied.
Youtube involves uploading a series of promotional videos on your YouTube channel. These videos are meant to give information about your overall business and products. Make it simple, short and informative. The problem with making videos is, unlike the other options mentioned above, you need to be good at video editing to make it as professional looking as possible, though alternatively, you can hire someone to do that for you. You also need to show your Youtube links through other means for people to notice it.
Don’t forget to optimize the keywords in your YouTube videos as well. You can do this using the SEO tools mentioned above. Ensure that your videos are original and are not in violation of any copyright trademarks. You can even monetize these videos if you choose to post tutorials or entertaining videos about your business.
Owning a business is time-consuming, and will really exhaust your resources. But thanks to the internet, it is easier to let people know what you are offering these days. Internet marketing is still not easy and requires a lot of work, but fortunately, the things listed above can make things a bit easier. You do not need to have experience, for the most part, just dedication towards the growth of your businesses, and in no time you will reach the next level of success.