Every year, new digital marketing trends and strategies crop up and steer the industry. In 2019, some of those trends will continue to dominate digital marketing and affect how we conduct business online.
To succeed as a digital marketer, these are the digital marketing trends and strategies to implement in 2019:
Integrated digital marketing
To ensure that your digital marketing efforts will lead to success, you have to combine some of your processes. For instance, inbound and outbound marketing strategies have to complement each other and be tied together. For example, a video post on the company or business blog should be backed up by an email newsletter providing more content related to the video post. This creates a bigger impact than just sharing the video post alone.
Latent Semantic Indexing keywords
Apart from the conventional Search Engine Optimization (SEO) practices, digital marketers also have to employ Latent Semantic Indexing (LSI) keywords. These are the keywords that are semantically (instead of directly) related to the searches. For instance, the LSI keywords for “dog food” would be “dog food reviews,” “dog treat recipes,” “dog cake recipes,” and even “homemade cat treats” and “amazon.”
Influencer marketing
Yes, influencer marketing will remain a big deal — and a very, very useful marketing technique — in 2019. As long as people spend their time — and do their shopping — on social media networks, influencers will continue to steer potential customers towards products and services, and companies will continue to pay influencers to do so.
Mobile marketing
People do most of their browsing from smartphones and other mobile devices. In 2019 (and beyond), digital marketers will continue to promote brands, optimize their campaigns and SEO efforts, and design their digital ads for mobile.