How to Setup Google Authorship
In today’s world of SEO, you need to establish yourself as a content producer. If you produce content such as on your own blog, you will want to setup Google Authorship so a recognizable headshot...
Lead Generation: Using Your Website to Attract Prospects
Lead generation is not about building up your email database. It is about getting people to ask for more information about what you sell. Lead generation must be done with a focus on making the...
Brand Your Business as the Recognized Expert
As a services company you want to brand your business as the go-to expert. Market leadership is not merely won with SEO and top rankings in the SERPs. It is about earning the image and...
SEO Blogging: Use Blog postings to Create a SEO Internal Link Structure
SEO Blogging is a blogging technique where you link to other pages of your website using keyword anchor text in internal links. An internal link is a link that points to another page within the...
How to Turn Your Website into a Lead Generator
Your website should be built with a purpose. It should be designed to deliver results for your business. It should be a lead generator. It should serve up new opportunities in the form of prospects...
The 5 Ws of Marketing: Unraveling the Secrets to Successful Campaigns
The 5 Ws – often called the five questions – who, what, where, when, and why – are key questions used to gather information and better understand the topic. In business, the 5Ws are not...