Brand Consistency Audit Checklist

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Jun 28, 2011
DaBina Heng

Why Do I Need a Website Anyway?

Don’t put up a website just to have one. You need a real business reason, or why spend the money? A website should be designed to help you reach your business goals. If you have...

May 6, 2011
DaBina Heng

37 Things You Can Do With Your Website

Generate leads for your business. Sell a product or service online. Reach potential buyers 24/7. Receive payments (Bill Pay). Show examples of your work (portfolio). Take online applications for loans. Build up an email list....

Dec 15, 2010
DaBina Heng

Use SEO As a Vital Part of Your Branding Strategy

Search engine optimization not only brings in interested targeted prospects, it is also shapes your brand. Having a top ranking on Google helps brand your company as a leader in your market. The initial impression...

May 12, 2009
DaBina Heng

Online Marketing Is the Way of the Future

Online marketing, digital marketing and interactive advertising revenues are expected to grow to $62.4 Billion in the US by 2012 according to a forecast by The Kelsey Group. In the 2007, this was $22.5 Billion...

Mar 31, 2008
DaBina Heng

Why a Business Needs to Blog

Businesses today have both a blog and a website as part of their digital marketing strategy. The blog and the website have very different purposes. The website is meant to promote and advertise products and services....

Apr 1, 2007
DaBina Heng

FAQ Pages – An Internet marketing strategy

FAQ’s are an important element in web design and do more than just answer questions! They are an important digital marketing strategy and part of the sales conversion process. They get answers to customers quickly, reduce...