Search engine optimization not only brings in interested targeted prospects, it is also shapes your brand. Having a top ranking on Google helps brand your company as a leader in your market. The initial impression people have is that the top positions in their Google search are the market leaders.
Branding and SEO are two strategies that seem to act in opposition. Branding is about creating a unique and memorable name that is distinct that can be trademarked. Descriptive phrases cannot be protected with a trademark. It is the uniqueness that makes a brand name work. Brand names build trust and credibility because of their uniqueness.
SEO works by focusing on common descriptive phrases that people think of when they are searching for a product or service.
The strongest results come from combining branding strategies with SEO. Use branding to create the unique identity for your product or company. Use the SEO phrases to support and describe your brand. Use SEO phrases in your benefits and feature descriptions. The power comes in combining both strategies.
Inbound Links: Using incoming links that include keyword anchor text is the single most powerful way to boost your Google rankings. This produces links to your brand description pages that include your most important keyword phrases. This moves part of the optimization off your physical page and still creates the association between your brand and the phrases that make up the common use.
The key is to use a quality backlinking service that allows you to implement keyword rich links back to your website.
