Brand Consistency Audit Checklist

SEO Strategies

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Apr 6, 2013
Phillip Salinas

Google Declares War on SEO

Back in the “olden days”… like ten years ago, SEO was a much defined and almost mechanical process. You did your keyword research and picked your phrases. In 2003, you would select a very narrow...

Feb 24, 2013
Phillip Salinas

Faster Better Smarter Keywords That Really Attract Visitors

When people search on the web, they often qualify their general keywords to improve their search results. If people search for a home loan, they may search for ”best home loans”, “quick home loans” or...

Feb 17, 2013
Phillip Salinas

The Kona Coffee Method of Attracting Customers

I just returned from a terrific vacation from the Big Island of Hawaii. It is here in the Kona area, downwind of a continuously erupting volcano that Kona coffee is grown. The growing conditions are...

Oct 14, 2012
Phillip Salinas

SEO Blogging: Use Blog postings to Create a SEO Internal Link Structure

SEO Blogging is a blogging technique where you link to other pages of your website using keyword anchor text in internal links. An internal link is a link that points to another page within the...

Sep 22, 2012
Phillip Salinas

How to Create SEO Content that Search Engines Love

Gone are the days where a small business can afford to have an unchanging 5 page website. Google has been shifting its algorithm to favor websites that continually put up new and fresh SEO content....

Sep 16, 2012
Phillip Salinas

7 Expensive Website Redesign Mistakes That Destroy Google Rankings Overnight

Picture this: You’ve just invested thousands of dollars in a stunning new website. The design is modern, sleek, and perfectly represents your brand. You launch it with excitement, expecting leads to pour in. But instead,...

Aug 25, 2012
Phillip Salinas

WordPress SEO Plugin by Yoast: Setup Guide

I had been a strong proponent of the All-in-one-SEO-Pack plugin, but I have been using the Yoast WordPress SEO plugin over the past week as I set-up a new site and I am very impressed...

Aug 11, 2012
Phillip Salinas

Google Now Delivers Different SERP Results Depending on Your Number of Results per Page

It used to be very easy to manually check your website rankings up to the first 100 positions. You would go into your Google search settings on your computer and increase the results per page...

Jul 27, 2012
Phillip Salinas

How Best to Incorporate Keywords into Your Content

Keywords are not just for META tags, they are for your visitors that are searching for answers, information or products. Keywords are how people search for you. They are what people type into their browser...

Jun 5, 2012
Phillip Salinas

3 Easy Tips for Picking the Best Keywords

Choosing keywords for your website is both an art and a science. Not only do you work through a standard process in researching keyword phrases, you need to understand the psychology and motivation of your...