Choosing keywords for your website is both an art and a science. Not only do you work through a standard process in researching keyword phrases, you need to understand the psychology and motivation of your buyer. People search the web to find information, answers and a solution to satisfy an immediate need.
- Website focus: Start by looking at what your website is selling. Choose phrases that are highly relevant to what you offer. If someone typed in your targeted phrase, will they want to buy or request a quote? Don’t start by looking at phrases with the highest search volume.
- Customer phrases: You will want to think like your customer, not an industry expert. Did you know most realtors instinctively want to be found for “real estate for sale” yet most people actually search for “homes for sale”?
- Long tail phrases: More specific keyword phrases almost always have fewer competitors and it is much faster to get top rankings. Buyers tend to use highly specific phrases as well as singular rather than plural forms. A person looking for new furniture is more likely to type in “leather sofa” rather than “leather sofas”
Your answers will help you choose the right phrases that will bring buyers and not just lookers. You need to understand the psychology of how and why people search.
Use your keywords visibly on each web page for maximum benefit. Keywords used on your web pages will attract visitors as they search and then engage them once they arrive.