3 Easy Tips for Picking the Best Keywords

SEO Strategies | Posted on Jun 5, 2012 | Last updated on December 1, 2021

article-by-Doug-WilliamsChoosing keywords for your website is both an art and a science. Not only do you work through a standard process in researching keyword phrases, you need to understand the psychology and motivation of your buyer. People search the web to find information, answers and a solution to satisfy an immediate need.

  1. Website focus: Start by looking at what your website is selling. Choose phrases that are highly relevant to what you offer. If someone typed in your targeted phrase, will they want to buy or request a quote? Don’t start by looking at phrases with the highest search volume.
  2. Customer phrases: You will want to think like your customer, not an industry expert. Did you know most realtors instinctively want to be found for “real estate for sale” yet most people actually search for “homes for sale”?
  3. Long tail phrases: More specific keyword phrases almost always have fewer competitors and it is much faster to get top rankings. Buyers tend to use highly specific phrases as well as singular rather than plural forms. A person looking for new furniture is more likely to type in “leather sofa” rather than “leather sofas”

Your answers will help you choose the right phrases that will bring buyers and not just lookers. You need to understand the psychology of how and why people search.

Use your keywords visibly on each web page for maximum benefit. Keywords used on your web pages will attract visitors as they search and then engage them once they arrive.

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Phillip Salinas

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  1. Drupal Web Designer said:
    June 19, 2012 at 4:23 am

    Key words are important in this field.It helps to get traffic and page rank according to the key word.Nice tips given here.Nice post.

  2. B2B marketplace said:
    October 8, 2012 at 10:51 pm

    Very Impressive… Thank You

    B2B marketplace

  3. Custom Essay Writing Service said:
    February 11, 2013 at 10:44 pm

    Thank you. This worked perfectly. =]

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  4. March 20, 2013 at 5:26 am

    So many ideas from so many different people around the world. Isn’t it great just fantastic. Thanks you for sharing your comments.

    So many ideas from so many different people around the world. Isn’t it great just fantastic. Thanks you for sharing your comments.
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