SEO Blogging: Use Blog postings to Create a SEO Internal Link Structure

SEO Strategies | Posted on Oct 14, 2012 | Last updated on September 10, 2021

article-by-Doug-WilliamsSEO Blogging is a blogging technique where you link to other pages of your website using keyword anchor text in internal links. An internal link is a link that points to another page within the same website. These links tie together the pages of a website to form the site architecture.

Links form the navigation that allows visitors to move from page to page. They supply the pathways for search engine crawlers to spider and index the content on your site. The links along with the anchor text (link text) form the information hierarchy of the site.

What kind of structure works best for getting top SEO results? Websites should be focused around closely focused keyword theme. When you have multiple offerings, you need to organize your website into a clear structure that the search engines will understand. You should group very closely related topics into themes.

Closely related Keyword phrases should be grouped into topics. Related topics should be linked together into themes. Blogs are an excellent tool to build up this internal link structure to form topics and to group topics into themes.

SEO Blogging Technique

Blogs are a great way to create this relevance of website themes. This uses a technique that I call SEO blogging. Your blog should be part of your website. You should have a keyword list that covers the topics your website is about. Each blog post should be focused on a single keyword phrase. Decide on an interesting topic you want to write about and then select a keyword phrase from your keyword list.

You will want to use the keyword 3 times in each blog posting. Use the keyword phrase once in the blog Title (main headline), once in the first paragraph and once later in the posting. Hyperlink the third usage of the keyword phrase to the most relevant page on your website. This link creates an association that tells the search engines that the page on your website is about that keyword phrase.

You will also want to use your keyword phrase in the tags on your blog posting.

This association helps the search engines determine relevance and you will be rewarded with higher rankings.

seo blogging

SEO Blogging

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Phillip Salinas

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  1. Travis Brown said:
    October 16, 2012 at 2:38 am

    Hey, Doug. I was curious about why you choose the third mention of the keyword rather than the first mention of the keyword in the first paragraph. Also, do you have an opinion on WordPress plugins that automatically do internal linking for you? I think the intention is good, but it may end up doing more harm than good for a normal user.

    Good post though. Very straightforward.

    • October 16, 2012 at 4:10 am

      Great comments. The first mention of the keyword phrase is in the blog title so it can’t be used in the linking process. The next use is in the first paragraph and I use this as a way to introduce the keyword phrase. My personal preference has always been to do this without the link (but you could do it here). The next use (this is the third) would be the link text. This should still be the first link of the post though. This process not only provides valuable link structure, it provides (or should provide) a link for the reader to get more background on what you are presenting.

      As far as plugins to automatically provide links, I prefer the control to direct the links to the most relevant pages so I don’t like to use plugins that do this in an automatic mode. My priority is to provide value to the reader and then to the search engines. This keeps you out of trouble as algorithms change.

  2. Mikehenry said:
    January 22, 2013 at 4:53 am

    Nice Post.Now Blogging Technique is clearly visible to me.

  3. Knife Blocks & Kitchen Storage Online said:
    June 7, 2013 at 6:56 pm

    At this time it looks like WordPress is the top blogging platform
    out there right now. (from what I’ve read) Is that what you’re using on your blog?

    • June 7, 2013 at 8:51 pm

      This website and blog is WordPress. It is powerful, but there a few drawbacks with security risks. I am getting ready to try a different platform.

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