SEO Blogging is a blogging technique where you link to other pages of your website using keyword anchor text in internal links. An internal link is a link that points to another page within the same website. These links tie together the pages of a website to form the site architecture.
Links form the navigation that allows visitors to move from page to page. They supply the pathways for search engine crawlers to spider and index the content on your site. The links along with the anchor text (link text) form the information hierarchy of the site.
What kind of structure works best for getting top SEO results? Websites should be focused around closely focused keyword theme. When you have multiple offerings, you need to organize your website into a clear structure that the search engines will understand. You should group very closely related topics into themes.
Closely related Keyword phrases should be grouped into topics. Related topics should be linked together into themes. Blogs are an excellent tool to build up this internal link structure to form topics and to group topics into themes.
SEO Blogging Technique
Blogs are a great way to create this relevance of website themes. This uses a technique that I call SEO blogging. Your blog should be part of your website. You should have a keyword list that covers the topics your website is about. Each blog post should be focused on a single keyword phrase. Decide on an interesting topic you want to write about and then select a keyword phrase from your keyword list.
You will want to use the keyword 3 times in each blog posting. Use the keyword phrase once in the blog Title (main headline), once in the first paragraph and once later in the posting. Hyperlink the third usage of the keyword phrase to the most relevant page on your website. This link creates an association that tells the search engines that the page on your website is about that keyword phrase.
You will also want to use your keyword phrase in the tags on your blog posting.
This association helps the search engines determine relevance and you will be rewarded with higher rankings.