Attracting traffic is one, but attracting the right customers is another big puzzle to solve. When doing your marketing efforts, make sure that you’re spending it on the right kind of customers. You can easily spot them– They’re the ones who NEED you, they’d be willing to PAY you, and they will REFER you if…
I have always worked under the assumption that any type of business can generate sales leads or online sales if they have a service or product that is in demand. I have often had people tell me their type of business that can’t get sales or leads from their website. If they are open to…
Lead generation is not about building up your email database. It is about getting people to ask for more information about what you sell. Lead generation must be done with a focus on making the sale. 7 Lead Generation Best Practices Capture Attention: Your call to action needs to be visible and prominent on your…
Your website should be built with a purpose. It should be designed to deliver results for your business. It should be a lead generator. It should serve up new opportunities in the form of prospects that are interested in what you sell. Ideally you want visitors to ask for a quote. These are prospects that…