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About Digital Marketing strategies and other methods to
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holiday marketing tips
5 Effective Holiday Marketing Tips For The Holiday Season
Business Consulting

The holidays are the perfect time to amp up your marketing. But you have to be crafty about it, as customers are tired of the same old holiday gimmicks. Below are some marketing tips that will help you draw customers in this holiday season. Not too early, not too late You have to start your…

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Use the Website Strategy Pyramid to Plan Your Website
Business Consulting | Website Planning

The website strategy pyramid allows you to ask the right questions to develop an effective website that produces tangible results. Start with the results you want the website to produce for your organization.  Then answer who you most want to reach and what is it they want.  When they arrive how will you get them…

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For Business Communication Do You prefer to use Phone or Email?
Business Consulting

I am talking about your mode for business communication. There definitely is a great divide here. Two distinct camps on how people prefer to communicate. People will use both email and phone, but they tend to prefer one or the other. Which type of communicator are you? Me?  I am a phone person. If I…

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Identify Your Best Buyers to Maximize Online Sales
Business Consulting

What separates an average website from a top converting site? It is focusing and targeting the needs of your buyer. Not just any buyer, your best buyer. Your best buyers are the most interested and most likely to buy your product or service. Your website appearance, messaging and your offer need to target their needs….

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5 Barriers to Building a Successful Business Website
Website Planning | Business Consulting

You have been tasked with building a new business website for your company. Either you are a business owner with this project on your “must do” list or you have been volunteered by your boss to get it done. It doesn’t matter if it is your company’s first website or you need to replace one…

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In Search of the Ideal Customer
Business Consulting

When you are a start-up company, you work with any customer you can find. You quickly learn that some customers are easy to work with and your business makes money. Others are very challenging and you find that they cost you much more than you receive. Getting excellent customers is very important to a business….

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