Archive for the... Business Consulting

3 Reasons to upgrade your website to HTTPS It is no longer an option for your website to be merely HTTP (no S) which is without an SSL certificate. It used to be you only needed a secure website if you were doing e-commerce with an online shopping cart and customers entered their credit card…

In the fiercely competitive business landscape, identifying your competitors is not merely a choice; it’s a strategic imperative. Competitor analysis serves as the compass that guides your journey through the marketplace, assisting you in navigating challenges and seizing opportunities. In this section, we’ll dive into the importance of analyzing your competitors and their myriad advantages….

Definition of an Integrated Digital Marketing Strategy:  A built-in digital advertising and marketing method refers to a comprehensive strategy combining many online advertising and marketing channels and systems into a cohesive plan. It entails synchronizing efforts through social media, email marketing, content material marketing, SEO, paid advertising, and more to acquire unique enterprise objectives. Importance…

Holiday advertising is essential to a business’s overall strategy, and its significance cannot be overstated. It’s the time of the 12 months when shoppers are in a festive mood, actively looking for merchandise and services to meet their needs and gifting requirements. Effective vacation advertising and marketing can be a game-changer, now not solely in…

The website strategy pyramid allows you to ask the right questions to develop an effective website that produces tangible results. Start with the results you want the website to produce for your organization.  Then answer who you most want to reach and what is it they want.  When they arrive how will you get them…

I am talking about your mode for business communication. There definitely is a great divide here. Two distinct camps on how people prefer to communicate. People will use both email and phone, but they tend to prefer one or the other. Which type of communicator are you? Me?  I am a phone person. If I…

What separates an average website from a top converting site? It is focusing and targeting the needs of your buyer. Not just any buyer, your best buyer. Your best buyers are the most interested and most likely to buy your product or service. Your website appearance, messaging and your offer need to target their needs….

You have been tasked with building a new business website for your company. Either you are a business owner with this project on your “must do” list or you have been volunteered by your boss to get it done. It doesn’t matter if it is your company’s first website or you need to replace one…

When you are a start-up company, you work with any customer you can find. You quickly learn that some customers are easy to work with and your business makes money. Others are very challenging and you find that they cost you much more than you receive. Getting excellent customers is very important to a business….