Use the Website Strategy Pyramid to Plan Your Website
The website strategy pyramid allows you to ask the right questions to develop an effective website that produces tangible results. Start with the results you want the website to produce for your organization. Then answer...
How Facebook Made Me Money
I used to work for a small family owned jewelry store. The owner is an immigrant, who does everything the old fashioned way and still refuses to enter a receipt in the computer and instead...
Google Webmaster Tools Allows You to Track 8 Key Metrics on Your Website
Google Webmaster Tools gives you valuable measurements on the SEO health of your website. It shows what is working well and provides tools that will uncover the sources of a problem. If you are not...
Website Planning Begins With Your Business Objectives
Website planning is a methodical process that takes your objectives for your website, develops them into strategies and then creates a blueprint for building your website. Start by asking the question why are you building...
Marketing Strategy Vs Design Which Is More Important
You are planning your new website for your business. Where do you place your priority? Should you invest in building your marketing strategy which includes positioning, crafting the message and creating an irresistible call to...
The Website Strategy That Turns Visitors Into Customers
You know that sick feeling in your stomach when you check your website analytics and see hundreds of visitors but zero phone calls? When your “investment” in a beautiful new website has produced nothing but...