Clear Website Messaging Allows Visitors to Discover Your Story
Your website needs to tell a story that grabs your visitor’s attention and then guides them through your best sales sequence to convince them that you have the best solution. Your visitor comes to your...
How Your SERP Listing Looks Affects your Click Through Rate
Somebody searches for your product or services on Google. Your site comes up on page 1 of the SERPs along with 9 other websites. Good Job… Your SEO is working. Will the searcher pick your...
3 Easy Tips for Picking the Best Keywords
Choosing keywords for your website is both an art and a science. Not only do you work through a standard process in researching keyword phrases, you need to understand the psychology and motivation of your...
What is Your Best Buyer Thinking When They search?
When people search on a search engine, what are they searching for? People search with a purpose. They have a question to be answered, information to research or something to buy. What are people searching...
Ecommerce Best Practices + SEO Equals Increased Revenue
The Internet continues to grow at an amazing rate. Businesses are able to earn money with direct sales online. This creates both opportunity and increased competition. To do well in this growth environment, businesses need...
Penguin and Panda, the 2 New Ps of Internet Marketing
The four Ps of marketing: price, product, promotion and place have been joined by 2 new Ps when it comes to Internet marketing. The Penguin and Panda updates by Google are reshaping the fundamentals of...
Google’s Penguin Update Shakes up the System
Google’s Penguin update has website owners very concerned… At least the ones that are gaming the system. Estimates are that it will affect 3-5% of the websites with loss of rankings. The Penguin update is...
3 Reasons SEO Can Be a Waste of Your Money
SEO is an expensive process where many businesses spend many thousands of dollars every month. While some SEO tactics are ineffective, others will attract the wrong traffic to your website. Many times SEO will attract...
Top 5 Most Searched Services On Google For SMBs
Understanding Google Search Trends Google trending searches aren’t just data; they’re a treasure trove of invaluable consumer behavior and interest insights. Understanding Google Search Trends is essential for businesses in today’s digital landscape. This concept...
Google Continues to Penalize for Low Quality
Google continues its emphasis toward quality. We saw this early last year with the Google Panda update that de-indexed low quality and duplicate content. This changed article marketing to a focus on high quality original...