Brand Consistency Audit Checklist

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Sep 22, 2012
Phillip S

How to Create SEO Content that Search Engines Love

Gone are the days where a small business can afford to have an unchanging 5 page website. Google has been shifting its algorithm to favor websites that continually put up new and fresh SEO content....

Sep 16, 2012
Phillip S

7 Expensive Website Redesign Mistakes That Destroy Google Rankings Overnight

Picture this: You’ve just invested thousands of dollars in a stunning new website. The design is modern, sleek, and perfectly represents your brand. You launch it with excitement, expecting leads to pour in. But instead,...

Aug 25, 2012
Phillip S

WordPress SEO Plugin by Yoast: Setup Guide

I had been a strong proponent of the All-in-one-SEO-Pack plugin, but I have been using the Yoast WordPress SEO plugin over the past week as I set-up a new site and I am very impressed...

Aug 11, 2012
Phillip S

Google Now Delivers Different SERP Results Depending on Your Number of Results per Page

It used to be very easy to manually check your website rankings up to the first 100 positions. You would go into your Google search settings on your computer and increase the results per page...

Jul 27, 2012
Phillip S

How Best to Incorporate Keywords into Your Content

Keywords are not just for META tags, they are for your visitors that are searching for answers, information or products. Keywords are how people search for you. They are what people type into their browser...

Jul 21, 2012
Phillip S

7 Simple Ways to Turn Website Visitors into Buyers

Companies today use the web as their primary way to develop leads and close sales. You need to use your website to grab your prospects attention. Convince them you are the best solution. Then prompt...

Jul 13, 2012
Phillip S

Clear Website Messaging Allows Visitors to Discover Your Story

Your website needs to tell a story that grabs your visitor’s attention and then guides them through your best sales sequence to convince them that you have the best solution. Your visitor comes to your...

Jul 7, 2012
Phillip S

How Your SERP Listing Looks Affects your Click Through Rate

Somebody searches for your product or services on Google. Your site comes up on page 1 of the SERPs along with 9 other websites. Good Job… Your SEO is working. Will the searcher pick your...

Jun 5, 2012
Phillip S

3 Easy Tips for Picking the Best Keywords

Choosing keywords for your website is both an art and a science. Not only do you work through a standard process in researching keyword phrases, you need to understand the psychology and motivation of your...

May 22, 2012
Phillip S

What is Your Best Buyer Thinking When They search?

When people search on a search engine, what are they searching for? People search with a purpose. They have a question to be answered, information to research or something to buy. What are people searching...