Google Webmaster Tools Allows You to Track 8 Key Metrics on Your Website
Google Webmaster Tools gives you valuable measurements on the SEO health of your website. It shows what is working well and provides tools that will uncover the sources of a problem. If you are not...
Google Declares War on SEO
Back in the “olden days”… like ten years ago, SEO was a much defined and almost mechanical process. You did your keyword research and picked your phrases. In 2003, you would select a very narrow...
Faster Better Smarter Keywords That Really Attract Visitors
When people search on the web, they often qualify their general keywords to improve their search results. If people search for a home loan, they may search for ”best home loans”, “quick home loans” or...
The Kona Coffee Method of Attracting Customers
I just returned from a terrific vacation from the Big Island of Hawaii. It is here in the Kona area, downwind of a continuously erupting volcano that Kona coffee is grown. The growing conditions are...
Website Visitor Conversion is Like Hand Feeding a Wild Chipmunk
Have you ever tried to hand feed a wild chipmunk or blue jay? They are hungry and definitely want a piece of bread… but they are wary and it takes time and building trust before...
Buyer Psychology is the Secret to a Great Website
A great website attracts interested buyers, offers them deals that they want and then convinces them to act. How does this happen? The answer is buyer psychology. Buyer psychology takes a clear understanding of who...
Lead Generation: Using Your Website to Attract Prospects
Lead generation is not about building up your email database. It is about getting people to ask for more information about what you sell. Lead generation must be done with a focus on making the...
SEO Blogging: Use Blog postings to Create a SEO Internal Link Structure
SEO Blogging is a blogging technique where you link to other pages of your website using keyword anchor text in internal links. An internal link is a link that points to another page within the...
How to Turn Your Website into a Lead Generator
Your website should be built with a purpose. It should be designed to deliver results for your business. It should be a lead generator. It should serve up new opportunities in the form of prospects...
The 5 Ws of Marketing: Unraveling the Secrets to Successful Campaigns
The 5 Ws – often called the five questions – who, what, where, when, and why – are key questions used to gather information and better understand the topic. In business, the 5Ws are not...