Lead Generation: Using Your Website to Attract Prospects
Lead generation is not about building up your email database. It is about getting people to ask for more information about what you sell. Lead generation must be done with a focus on making the...
SEO Blogging: Use Blog postings to Create a SEO Internal Link Structure
SEO Blogging is a blogging technique where you link to other pages of your website using keyword anchor text in internal links. An internal link is a link that points to another page within the...
How to Turn Your Website into a Lead Generator
Your website should be built with a purpose. It should be designed to deliver results for your business. It should be a lead generator. It should serve up new opportunities in the form of prospects...
The 5 Ws of Marketing: Unraveling the Secrets to Successful Campaigns
The 5 Ws – often called the five questions – who, what, where, when, and why – are key questions used to gather information and better understand the topic. In business, the 5Ws are not...
How to Create SEO Content that Search Engines Love
Gone are the days where a small business can afford to have an unchanging 5 page website. Google has been shifting its algorithm to favor websites that continually put up new and fresh SEO content....
7 Common SEO Mistakes That Happen During a Website Redesign
Is it time to freshen up the look and feel of your website? Is your old site look like it was made a decade ago? Unfortunately many website redesigns happen without thinking of the SEO...
WordPress SEO Plugin by Yoast: Setup Guide
I had been a strong proponent of the All-in-one-SEO-Pack plugin, but I have been using the Yoast WordPress SEO plugin over the past week as I set-up a new site and I am very impressed...
Google Now Delivers Different SERP Results Depending on Your Number of Results per Page
It used to be very easy to manually check your website rankings up to the first 100 positions. You would go into your Google search settings on your computer and increase the results per page...
How Best to Incorporate Keywords into Your Content
Keywords are not just for META tags, they are for your visitors that are searching for answers, information or products. Keywords are how people search for you. They are what people type into their browser...
7 Simple Ways to Turn Website Visitors into Buyers
Companies today use the web as their primary way to develop leads and close sales. You need to use your website to grab your prospects attention. Convince them you are the best solution. Then prompt...