Local SEO is Important to Your Business

Authored By: Phillip Salinas

If you are a business owner working to grow your company, you should be concerned about why local SEO is important. Local SEO will help your website rank higher in search engine results pages. This will lead to an increase in traffic and more customers for your business.

In this article, we will discuss why local SEO is so beneficial for all types of businesses.


What is Local SEO?

Local SEO is optimizing your business website in your specific local area. When someone searches for a business in your area, your website should be included on the list in Google. It is about making sure that you are visible online and offline. 

If you have your website optimized, you draw an audience, and in turn a customer, in the same geographical area. 


Why is Local SEO Important

Local SEO can be very helpful in increasing your business’ exposure online. It will help people find businesses near them, so they don’t have to travel too far. You’ll also have a better chance of ranking higher on the search engine results pages. 

On top of this, you’ll have a better chance to get found on Google Maps and other places where your business is listed by location.


The Benefits of Local SEO


  • It can improve your online presence. 

It can improve your online presence and SEO. When people search for a business like yours, they will be more likely to choose the website that is listed at the top of their search results. 

Using Local SEO can also help boost your local authority, which is essential when it comes to getting found on Google Maps or Google+ Local pages. You can even get found in the search results on the main Google search engine page.


  • Increase your site’s organic traffic.

Once you start ranking for keywords related to your local area, you’ll get more organic traffic. This will help users on the web find your website and increase your rankings even further! Local SEO is great for getting people in your area to come to visit you organically.


  • Easier to build a community.  

Building a community is great when it comes to your business. These people may follow you and be loyal customers. If they love what you do, they will share the content you put out with their friends and family.


  • Able to generate relevant leads.  

You can use Local SEO to generate potential leads. When you rank high on the results page, more people may become aware of your business, and they may end up choosing you as their go-to place for whatever it is you sell or do.


  • It is a great way to target people who are looking for what you have to offer.  

Using Local SEO is a great way to market your business because you can target people already interested in what you have to offer. In addition, they are actively looking for the services you provide, so more of them may choose your business instead of someone else’s if they see that yours is the first result on their search results page.


  • You’ll be able to build trust and authority.  

When people search for a local business, they are more likely to choose one that is well known. That won’t happen if yours isn’t the first rank on Google. When you start using Local SEO, you’ll be able to build trust and authority with your customers because yours will end up being the number one result on Google. They will know that you are an authority in your field and that they can trust you to provide what they need—a better chance of winning local rankings. 


  • Increase sales.   

When you use Local SEO, more people will see your business and come to check it out. This can lead to increased sales for your company because there is a chance of making a new customer.


A Few Tips on Improving Local SEO

Now that you know the advantages of local seo, you can take these few tips on improving the local SEO of your business.


  • Create a business account in Google: By creating and improving your Google Business Account profile, your business will have a higher chance of being included in local businesses’ search results. 


  • Encourage satisfied customers to write reviews about their experiences.

Happy customers’ reviews will improve your online rating. Once you show on the search list, people can read good reviews and more customers will come and visit your business. 

  • Create content on your website based on local news and stories.

If people search for local news and stories, your page or business website will also show on the list, which improves your online presence.

  • Make sure to optimize your site for mobile.

Nowadays, more people are using mobile devices than desktops. Optimizing your website for mobile will increase your chance of getting more customers and improve online visibility.

  • Use local keywords

When searching keywords for your website’s content, you must consider using the most searched keywords in your area. In this way, you can increase your chance of being included in the local search for a particular business you belong to. 


  • Create a location-based page on your website

Create a page on your website that contains your location. You can also google Maps and pin your area. Google Maps will recognize your business location and lead new customers to the site. 



If you own a business website, you may have probably asked yourself, “why is local SEO important?” Local SEO is essential for your business. The more people who find you in their local search results, the better chance your company will succeed, and we can help. Your future customers may be just a click away! 

If you want to increase sales with less effort, take advantage of Techna’s digital marketing services. We’re here to assist and guide how neuroscience principles could improve your online marketing strategy or digital advertising campaign. 

We’re ready to work with you and provide the tools needed for success with our comprehensive internet marketing services! 

Contact us today!

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