Online presence matters a lot if you want to stand out in a highly competitive market in this day and age. To gain an edge over your competitors you must have a strong brand image on various online platforms to gain an edge over your competitors. That is where reviews are critical for any business.
It allows customers to find them quickly and increases the business’s credibility. Also, it ensures that businesses maintain a positive image of their brand. However, getting online reviews might be challenging, even if you have a vast clientele.
That was the same case for PVSmiles, which struggled with a deficient number of reviews. As a result, while they could attract new clients, the number of new customers acquired was too low, mainly because of their low number of reviews.
Nevertheless, we were up for the challenge and ready to help PVSmiles improve its online ranking on various sites by getting more reviews. This case study will explore the ways and strategies employed to help PVSmiles. So, without further ado, let’s get right into it.
About Our Client
PVSmiles is a well-known dental care service provider that operates in the area of Scottsdale, Arizona. The dental clinic operates under Dr. Reem Kidess, who has been practicing dentistry for over two decades. The clinic provides a wide range of services to its clientele, including:
- Sedation Dentistry
- General Dentistry
- Dental Implants
- Cosmetic Dentistry
While the residents of Scottsdale, Arizona, are familiar with its exceptional services, PVSmiles still couldn’t get many customer reviews. As a result, it couldn’t enhance its online image, which could help bring more leads and customers.
They asked us to assist them with this problem, and we were ready for the task!
Even with exceptional services, there were very few online reviews for PVSmiles. The primary problem was that they needed a QR code to can help them increase their Google My Business (GMB) reviews. These codes are integral in compelling users to leave a review and insert their opinions about different matters.
Since they were very few Google reviews, the SEO for the PVSmiles wasn’t up to the mark. However, one crucial thing to understand is that reviews that include good rankings can improve any business’s prospects. So, if you want to improve your SEO and rankings on different search engines, then GMB reviews are necessary for your business.
Our experts determined that the site also had other technical issues, which were behind the low number of reviews on the GMB. So we started working on and developing strategies that could help PVSmiles get more reviews in a short time.
Once we understood the problems PVSmiles faced, our experts discussed them and developed a robust strategy. The goal was to make it easy and convenient for the patients to leave a review about the fantastic services of PVSmiles.
This way, their audience can leave a review quickly and easily. Moreover, we did a complete audit of their websites to uncover some technical issues. Finally, after we had a clear picture of everything, we applied the following strategies to help you.
A QR code for Google My Business is one of the best ways to increase organic reviews for your business. In the digital era, reviews play a vital role in shaping customers’ perceptions of your brand. Positive reviews act like new content for the business since they can help improve SEO.
Most importantly, it can help you grab the attention of new customers. Therefore, we helped PVSmiles to create a QR code for their business. The code is a link converted in this form so patients at PVSmiles can quickly scan it with their mobile phones and leave reviews for their exceptional services.
Our efforts helped PVSmiles generate numerous positive and consistent reviews. It allowed them to enhance their online image and improve their Google ranking. That is one positive impact of having a positive review for your brands. The more people mention your brand, the better your chances of improving your ranking.
Our thoughtful planning enabled PVSmiles to increase the traffic on their website since they had a higher ranking and now received organic traffic.
Next Up, we had to deal with the technical aspects of the website. A website must ensure that they focus on technical SEO to help Google crawl the website and rank when people search for the terms related to the business. Moreover, we also worked on various issues with the PVSmiles website, such as optimizing blog pages, revisiting external and internal links, optimizing metadata, sitemap fixes, and a lot more.
Apart from these issues, we also fixed some 4xx errors (errors that occur when a specific webpage doesn’t exist or has limited access) and 3xx errors (Errors that require further action from the user agent to fulfill a request).
Moreover, we also helped PVSmiles with image optimization and compression. Furthermore, we did a competitor analysis to recommend additional pages that PVSmiles could add to improve the SEO of their website.
Undoubtedly, the Google Business Profile (GBP), previously known as Google My Business (GMB), holds high significance. It makes it easy for customers to find contact information and the relevant address of the business. We employed the following strategies for GBP optimization:
- Using the right keywords
- Adding details that help you set apart from competitors
- Adding descriptions to explain the services of PVSmiles
Time Duration and Results
Our efforts helped the PVSmiles see fruitful results in no time. The company saw an increase of more than 40% in GBP reviews from Q3 2021 to Q3 2022. Moreover, the increase in the GBP reviews was more than 14% in Q3 2022 from Q2 2022.
Overall Outcome: These fantastic results were delivered in almost a year. PVSmiles not only improved its overall online brand image but also experienced rapid growth in its organic traffic.
We Can Help You Improve and Grow Your Business
When PVSmiles came to us, we analyzed their problems to develop the best possible solutions for their business. Choosing the right solutions and implementing the right strategies helped us deliver quick results. So, if your brand struggles to increase its organic reviews, we are here to help you!