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Winners and Losers: Google Update Recovery Guide
SEO Strategies

As the 2021 Google core update rolls out, webmasters see patterns in the spikes and dips in the visibility of certain websites. The June/July 2021 update created a seismic shift in sites’ visibility from an initial inspection. As a result, the webmasters need Google update recovery operation to salvage some sites from their sinking rankings…

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google core update
What Is a Google Core Update: A Quick Guide to Constant Improvement
Internet Marketing | SEO Strategies

The summer was sizzling for SEO experts and webpage managers alike as the latest Google core update rolled out last July 2021. With the new algorithm promising to punish sites that spam links. Experts are looking toward “older” sites using legitimate search engine optimization tactics to see a spike in their rankings. So, as we…

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web excellence awards
Web Excellence Awards: Press Release for 2021 Awards
Website Design

The internet is now the marketplace to end all marketplaces. It has brought together buyers and sellers from across the world, cutting through barriers of time and space to make items accessible at the click of a button. The WE-Awards recognize this fact. So, in their press release for the 2021 awards, they have identified…

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frustrated with seo not working
10 Reasons Why Your SEO Is Not Working
SEO Strategies

After several months of doing SEO on your site, traffic is still down, your rankings have not even improved, and your leads are still anemic at best. You feel like you’ve done everything by the book: fixing site errors, cleaning up your site of junk content, optimizing metadata and more!  Yet t, your site is still…

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Data reporting dashboard on a laptop screen
Customer Conversion Rate: What You Need to Know
Conversion Rate Optimization

When you are running an online campaign, you need to know your customer conversion rate. A good conversion rate would be an indication that you are running a great campaign. This would also mean that your product or content is resonating with your target audience. So, getting a good conversion rate would mean that your…

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marketing analysis
How to Create a Competitive Analysis for Marketing Plan
Business Consulting | Internet Marketing

Competitive analysis is determining the strength and weaknesses of your business competitors and comparing them to yours. The study will be your basis for creating a marketing plan. When creating a competitive analysis for a marketing plan, you need to start with an overview of your competitor’s business, compare your products of the same category…

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digital PR and SEO
Why Digital PR is Important for Your SEO
Content Marketing

Nothing speaks of a credible business than a huge online presence in today’s fast-paced digital world. Among the many effective marketing strategies used today to reach an outstanding online presence is Digital PR.  Digital PR is a content marketing technique that helps businesses reach the target audience better by delivering content like blogs, online press…

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frustrated laptop user
How to Know If Your Core Web Vitals Are OK?
SEO Strategies | Web Usability

Last November 11, 2020, Google announced the roll-out of another important ranking factor: the Page Experience Signal in May 2021. This announcement is very significant because it’s the first time ever that Google has introduced a UX-based ranking signal. All ranking signals before this usually have to do with how search engines view a website,…

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buy from ecommerce
Grow Your eCommerce Business in 2021

Follow these simple trends and best practices to help increase your e-commerce sales for the new year.  If you found this blog chances are you are looking to grow your eCommerce business. Whether you are new or familiar with e-commerce, you can follow these trends for 2021 and apply the best practices for your business….

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5 Easy Tips on How to Optimize Google My Business
Local Search | SEO Strategies

If you are reading this blog, chances are you already have a Google My Business (GMB) account set up and are looking for ways on how to optimize your google my business. Here are five key tips on how to optimize Google My Business. In case you have not set your Google My Business account,…

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