When a customer comes to your website, you only have seconds to influence them. By focusing on the user experience (often called UX design), you strive to create a frictionless experience that aligns with their daily life. A web page designed for the user experience will convert much better. What would a good UX…

Do you have a very nice business website that you are proud of?  But it just does not bring in any leads. You have been making changes, but still, you aren’t sure what is wrong.   Questions a digital marketing review can answer: Does your business appear trustworthy? Are you giving your visitors an opportunity…

If you want to rank well in the search engines, you will need to optimize all web content. Each page of content should be optimized around a single keyword phrase.   Google averages over 3.5 billion searches per day. There are over 1.5 billion websites on the world wide web. That would be about 2…

It is no longer an option for your website to be merely HTTP (no S) which is without an SSL certificate. It used to be you only needed a secure website if you were doing e-commerce with an online shopping cart and customers entered their credit card info on your site.     3 Reasons…

Want to make your customers (clients or patients) come back for more? Look at your selling and delivery processes to provide a customer-friendly experience. Customer loyalty is driven by likeability (86%) and trust (83%) according to a study by Rare Consulting Group.   Benchmark from your best competition, look to your sales and customer service…

With the online noise today, users find it typically harder to trust a website. For online marketers, a vital part of the job is to make your website look trustworthy more— especially for paying customers. Otherwise, your efforts will all go to waste. How do people determine if a site is to be trusted? This usually…

At this day and age, no one has time to take it slow.      Online users have full control of how they spend their time browsing. It’s not rocket science that if your page loads too slow, there’s a good chance– about 53% — they’d leave, and never come back.     Slow-loading pages…

So you managed to talk to an attractive stranger at the bar. What’s next? An open-ended date can leave anyone hanging like: Is he really into me? Are we going out again next time? Does she even like talking to me?    It seems pretty obvious, but all you need to do is ask what…

You dress your best on a first date. You pick out your best suit for a first interview. You smile and greet everyone on your first day at work.  Why? First impressions are crucial to make people you value like you. Just like how it does with your business branding. Like the dress, suit, and…

Attracting traffic is one, but attracting the right customers is another big puzzle to solve.  When doing your marketing efforts, make sure that you’re spending it on the right kind of customers.    You can easily spot them– They’re the ones who NEED you, they’d be willing to PAY you, and they will REFER you…