What is Your Best Buyer Thinking When They search?
When people search on a search engine, what are they searching for? People search with a purpose. They have a question to be answered, information to research or something to buy. What are people searching...
Penguin and Panda, the 2 New Ps of Internet Marketing
The four Ps of marketing: price, product, promotion and place have been joined by 2 new Ps when it comes to Internet marketing. The Penguin and Panda updates by Google are reshaping the fundamentals of...
Google’s Penguin Update Shakes up the System
Google’s Penguin update has website owners very concerned… At least the ones that are gaming the system. Estimates are that it will affect 3-5% of the websites with loss of rankings. The Penguin update is...
3 Reasons SEO Can Be a Waste of Your Money
SEO is an expensive process where many businesses spend many thousands of dollars every month. While some SEO tactics are ineffective, others will attract the wrong traffic to your website. Many times SEO will attract...
Google Continues to Penalize for Low Quality
Google continues its emphasis toward quality. We saw this early last year with the Google Panda update that de-indexed low quality and duplicate content. This changed article marketing to a focus on high quality original...
How to Build Keyword Themes for Your Website
Websites should be focused around closely related products or services in order to optimize for search traffic. The website should be focused on a single subject for the best results, but that is not always...
How Fast You Do Link Building Affects Your SEO Results
In search engine optimization, off page factors such as link building are even more important than the SEO you do on your website. Link building is not just the quality and quantity of links that...
Backlink Analysis Tools That I Like To Use
Being able to analyze and understand the backlink profile of a site and its competitors is a key step in optimizing a website. This is a collection of tools that makes this analysis easier to...
Meta Description Tags: Best Practices for SEO
Meta Description tags are not about SEO directly, but their message will attract guests to your website. Description tags are used as the description in Google search results; so make them compelling. They should be...
80 Percent Rule for Determining Your Local Sales Area
In designing a SEO campaign, one of the first questions to ask is where do we want to market to? Do you market your products locally, regionally, nationally or internationally? This affects how you select...