SEO is an expensive process where many businesses spend many thousands of dollars every month. While some SEO tactics are ineffective, others will attract the wrong traffic to your website. Many times SEO will attract traffic to a website that is not equipped to convert traffic into sales.
Search engine optimization services are one of the best investments a business can make. According to Netcraft, the web consists of over 675 million websites. SEO is necessary for a website to be found among all the others.
What are the pitfalls to watch out for?
- Wrong Traffic: Are you attracting the right visitors to your website? Your SEO needs to use the correct keyword phrases to attract the right buyers. Local businesses need local buyers. Short 1-2 word phrases tend to attract researches while longer phrases that include specifics such as make and model will attract buyers.
- Wrong Tactics: Google has taken strong actions over the past year penalizing websites with low quality content, duplicate content and link schemes. Using what are termed black hat SEO methods may work in the short term, but always seem to fail in the long term. Instead focus good quality original content that is keyword rich that is something others would want to link to.
- Website Conversion: Your website needs to be designed to sell. Visitors should be directed to request to sign-up, request a quote or to buy. Visitors arrive looking for a specific solution. If your website is not set-up with a clear call to action, you may get plenty of visits, but no leads or sales.
Good traffic is important, but high conversion rates are even more important.