The website strategy pyramid that allows you to ask the right questions to develop an effective website. A website that doesn’t produce tangible results is merely and expense. Start with the results you want the website to produce for your organization. Then answer who you most want to reach and what is it they want….
A successful website takes planning and strategy. Website strategy should be a central part of your marketing effort developing leads and sales. A website that doesn’t produce leads is merely an expense. Internet marketing is much more about marketing than technology. It is much more about the “why” than the “how.” Internet marketing very much…