Posts Tagged brand your business

You dress your best on a first date. You pick out your best suit for a first interview. You smile and greet everyone on your first day at work.  Why? First impressions are crucial to make people you value like you. Just like how it does with your business branding. Like the dress, suit, and…

As a services company you want to brand your business as the go-to expert. Market leadership is not merely won with SEO and top rankings in the SERPs.  It is about earning the image and credibility as the expert in your niche. It is an exercise in branding and marketing fundamentals. What is an expert?…