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Business Web Design: 10 Marketing Tips

Website Design | Website Planning | Web Usability | Posted on May 6, 2007 | Last updated on July 21, 2023

A Good business web design starts with thinking about your customer and what is it that they are looking for. Internet marketing is different than normal business marketing because the web is an impersonal place. Always focus on ways to humanize and personalize your business. Here are 10 ways to create an effective website for your business.

  1. Create your professional image as BIG as large corporations.
  2. Allow clients to get to know you even before you meet them.
  3. Build credibility by showing your knowledge with tips, articles and editorials.
  4. Experiment with new promotional ideas and measure their effectiveness.
  5. Build confidence in your business by displaying awards and providing testimonials.
  6. Add a “Meet the Staff” page to humanize your business, to show that you are “real” people.
  7. People want to understand your business, provide background information on an “About Us” page.
  8. Inform your visitors about the benefits and advantages of your products.
  9. Create a “Products Comparison” to help your client’s decision making.
  10. Allow your customers to view and change their account details and pay invoices.
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